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4 Steps to Create Share-Worthy Content for Social Media

When developing a content marketing strategy, one of the most crucial aspects of the plan is content for social media marketing. Buy 1000 Twitter Followers When content is created, it is usually produced with hopes of being shared across the Web – not just through internal marketing campaigns, but also organically on social media networks. An outstanding content piece that isn’t optimized for social media or created with social-specific goals in mind is going to have a difficult time gaining any traction or generating buzz around it. Luckily, there are many steps you can take to assure the content you create is truly share-worthy.

6139705371902413564.jpg1. LEARN WHAT INTERESTS YOUR AUDIENCE

People use social media networks to express who they are, connect with others and build their personal brand. buy arabic facebook followers As such, the content people share on social networks should give you a clue as to what is important to them. Unfortunately, most people are not going to be extremely passionate about the product you’re selling or the service you are offering. We aren’t all selling “hot” items that get people talking naturally, so you must find a different angle. Followers may be passionate about the results of your product/service or about how your product/service affects or helps them. If you can create content that illustrates what is actually important to your audience, you will find success. To find these insights, practice social listening on your own or through the variety of tools (both free and paid) available. Monitor keywords on Twitter, hashtags on Facebook, conversations on Google+ and discussions on LinkedIn.

2. CREATE USEFUL CONTENT AROUND THOSE INTERESTS

Once you know what kind of content your audience enjoys or is searching for, take that information and create something useful. Achieve this by developing content that educates, interests or entertains the audience. Though educational content is often very successful, sometimes people want to consume content about something that interests them but won’t necessarily teach them something new. This is where entertaining content can be extremely beneficial. Everyone loves to laugh or smile every once in a while. If you can make someone laugh (or cry), you’re tapping into your audience’s genuine emotions. This type of content is heavily shared throughout social media, and has a great chance of going viral.

3. MAKE THE CONTENT EASY TO SHARE

Don’t make your audience work to share your content. buy facebook followers Make it as easy as possible with functional, easy-to-find social sharing buttons – no matter the device or platform they’re viewing it from. About four out of every five people in the world now have a mobile phone and it’s projected that the number of active cell phones will reach 7.3 billion by 2015. That’s more phones than there are people on the planet, so it goes without saying that content must be optimized for mobile viewing and sharing.

4. SET ACHIEVABLE GOALS TO MEASURE SUCCESS

Having established goals is critical if you want to effectively measure content success. buy 1000 instagram followers Of course, we all want our content to be tweeted, liked and shared a bunch of times. We want our content to produce thousands of website visitors, tremendously increase leads and make a sizeable addition to our revenue stream. However, all these goals stacked together make it hard to create a successful stream of content, let alone a single piece. To create successful social media content, your goals must be reasonable and attainable. Instead of working to achieve all of the above, set explicit goals for each content project.