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SEO FOR B2B MARKETING: TIPS TO REACH MORE CUSTOMERS
Search Engine Optimization (SEO) is an important part of any Business to Business (B2B) marketing and lead generation program designed to reach more customers. With how can you buy instagram followers most purchase decisions involving web research at all stages of the decision process, getting found by search engines is key. While many companies need help, the good news is that SEO is quickly moving from a hard to understand technical discipline to a marketing discipline focused on strategy, planning, prioritization, and execution.
Understanding search engine optimization (SEO) and key SEO priorities for B2B Marketers.
Unlike B2C SEO marketing which often concentrates on technical optimization and “black-hat” specialists who try to “cheat” the system, improving SEO results for B2B comes from a combination of technical optimization and content value. Technical optimization is similar to hygiene. Without good hygiene it is hard to get a date (ask any 14 year old boy!) but hygiene alone will not get you many dates. To become successful in the dating game you need more than good hygiene, you need to be interesting, and even more importantly interested in your date’s interests. You need charm to be truly attractive. SEO for B2B marketers works in a similar way.
SEO hygiene: don’t scare away the search engines
SEO hygiene should be handled by your web and blog design team. Search friendly coding, the use of keyword page naming systems, SEO optimized content management systems, robot.txt, sitemaps, 301 & 302 redirects, avoiding flash or proprietary content formats, etc. need to be built into your web and blog platforms. These technical specs should be part of your initial design but if not they can often be retroactively applied. Here are 5 quick steps you should do right away or for additional recommendations the SearchEngineLand blog has a great post on what to look for to improve your hygiene. The good news is that once you are setup with good hygiene you no longer need to focus on it. If you are investing in a hygiene review and optimization more than a couple of times a year you should look for a better solution because you are wasting your money! The real challenge is that hygiene alone is not enough for results. You need to be investing in improving your charm.
SEO charm: how to use what you know to attract more traffic
SEO charm is focused on actively attracting prospects searching for information in your areas of expertise. Search engines specialize in delivering the most relevant and useful information they can find and they are continually improving how they determine the quality of their results. can i buy followers on instagram In the past, content with good hygiene but little value succeeded because search technology was still primitive. To determine quality and relevance search engines focused on in-bound links, metatag data, and other technical data to simplistically identify what the content was about. But increasingly Google and other search engines are using sophisticated analysis of the content itself to filter out low-value results in favour of more relevant and useful content. They are spending billions on technologies that identify what content is interesting and relevant to a reader and what content is not. And that is now the key to SEO success. Don’t fight Google and the search engines, give them what they want.