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The era of personalized with personalized marketing, Nike, another idea is NIKE ID. The shoes of the character customization now also been introduced to China. Hu Miao airport in the capital have a decent job. Home after work, turn on the computer, log on his website, he now suddenly become the site of the administered, and that this site is run by Hu Miao themselves, in order to facilitate their doing NIKE ID of the agency business.In 2002, Hu Miao in the U.S. study, the first contact to the NIKE ID, which is NIKE's a value-added services for customers to design their own shoes such as air max 2009 and air max 2010 was newly released, they can change according to their own preferences upon any part of the shoe color, but also In some specific location embroidered his name, from the color matching, to identify their own personal preferences have to choose according to their own.
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At that time, the United States have a number of the service to store the. In 2006, Miao Hu returned to China frequently frustrated in looking for work, he thought four years ago had no intention to understand between the NIKE ID service. Although this service has been launched NIKE 4 years, but has tended to Localization in China, not many people know, and no one doing this service. On the other hand he also saw a growing number of young people to pursue their desired character costumes, cheap jordans shoes of DIY has become a trend nowadays. NIKE ID and DIY coincide, the idea of an autonomous and entrepreneurial minds in the making since Hu Miao. The preparation of the first one is completed Hu Miao, He first had to do a site study to examine their own website to do online color - NIKE ID can be a large part of DIY is a good choice after their own style shoes with color, and then conducted a market survey Hu Miao. One day in November, Hu Miao China NIKE ID do not have any publicity agent site, quietly opened. Hu Miao in the eyes, NIKE itself represents a trend, and NIKE ID it is full of personality. "I feel NIKE ID this thing is very suitable for China, after all, there are so many foreign national not limited to shoes sold, to buy a pair of shoes a little personality to be very high prices, so ID is appropriate." NIKE pair of ordinary wave shox r4 shoes prices at 600 yuan, while through their own DIY, the price doubled, but this appears in the Hu Miao and not expensive, "Our price is not high, as the most expensive shoes also about 2000, but casual A limited edition of shoes to be much more expensive than this. "
Although so far, Hu Miao NIKE ID does not get sold in China, the right to do so, but the United States NIKE ID site agent, but now, he pulled a lot of business. "My vision is to enable the people to put their own brand." This kind of business prospects in the Miao Hu eyes large, although in doing sports shoes, but when the tide makes NIKE decent. Nike is indeed the trend. Last year, the sport's trendy products are to promote Nike + iPod. This exercise device in the new Nike Moire shoes soles built a sensor, through it with Apple's iPod products, Nano music player, wireless receivers communicate with each other. Nike and Apple launch of this movement device 10 weeks after the North American markets, sales broke the one million pairs on. Nike's appeal is not just in the sports arena, in Hong Kong, AF1 "Air Force Love" show, singer? Edison took out over a dozen collections of Nike shoes to participate in their exhibition, but in the whole of China, like? Crown Greek fans have a lot of people like sports shoes. "Indeed, NIKE and the lead in creating a culture, three years ago, China did not have shoes culture is nike air max shoes in China have created culture." NIKE's brand manager, said Xu Ying. Nike Sports Museum opened in Beijing to 798, the intention is very clear that that is not only functional Nike sports shoes, fashion and creative life is represented. "Motor is the foundation; Nike's footwear is not out of the nature of science and technology. But in the brand culture, Nike, pays more attention to the sporting goods as a fashion product to run, like the air max 2009 running shoe, is a keen observation from today's fashion trends." Li Seishi said.
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