If you're one of those people who would like to start a career in marketing consulting, it is important that you know what is expected of you early on so you can better serve your customers.Lorne Marr
Here are the roles and required a marketing consultant:
1. Competition analysis. Like a consultant, you are required to research and carefully study the competition of the prospects. You need to know what techniques and elements they are using in terms of their advertising campaign so you can advice your clients on how they can outplay these people. This is one of the best stuff that you can do to make sure that your customers will be able to win the process of their potential buyers.
2. Marketing strategy analysis. You are also expected to analyze the current marketing campaign of your clients to find out its strengths and weaknesses. And then, you must be able to offer your clients with recommendations regarding how they can improve their marketing strategies to make them more effective and much more impacting. Lorne Marr
3. Branding. You're also expected to give advice and recommendations about branding. This is really important so your client's potential buyers will easily recognize the products that they offer on the market.
4. Pricing. Cost is one of the elements that has been considered by buyers when they're about to make a purchase. Like a consultant, you may be required to help in terms of pricing strategies. You have to be able to give your clients our advice in which they will not shortchange themselves and earn decent profits.