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In This Issue » Body & Style » Simply Vera...now at Kohl's

Simply Vera...now at Kohl's

Designer clothing we can actually afford!

Written by: Allison M., Senior Editor – Posted: Tue Sep 11th, 2007
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Let's face it, we all love designer clothes. The problem always was affording the fancy duds. Problem solved my friends! Vera Wang officially launched her Simply Vera ready-to-wear clothing line at Kohl's department stores. This glamorous collection comes from a designer with a very impressive resume. Vera Wang has spent more than 25 years in the fashion industry. After her sixteen-year tenure at Vogue, as the Senior Fashion Editor, Wang served as a design director for Ralph Lauren.

In 1990, she ventured out on her own, opening a luxury salon in the Carlyle Hotel in New York City to showcase her bridal collection. The name Vera Wang became synonymous with wedding dresses and it was only a matter of time that she branched out and started to design more cutting-edge women's fashion.

The Vera Wang label quickly took off, earning praise from fashion's finest for its deluxe fabrics, beautiful detailing and modern interpretation of classic lines.

Wang's ready-to-wear line showcases her presence in fashion beyond bridal. This was evident in her 2008 Spring/Summer collection at New York's Fashion Week in Bryant Park. The collection featured dark colors, (rusts, grays, black) a hint of metallic and lots of layered, blousy tops.

Sky's the limit for Wang as she continues to challenge herself as a designer by pursuing a fragrance line and by designing some fine jewelry, eyewear and footwear. Her latest venture is a home collection that includes bedding with intricate detail, china, stemware and flatware.

While most other designers display their ready-to-wear collections at high-end department stores like Nordstrom's and Neiman Marcus, Wang is taking her talents to Kohl's.

The relatively low-priced Simply Vera line, featuring skirts for $50 and handbags up to $160, is Kohl's first guest designer line in the company's history. The Simply Vera clothing (sizes 4-16 and S-XL) is fashionable with lots of layering pieces including leggings and bubble skirts that still have the feminine details that has become Wang's mark. Unlike some other designers, Wang doesn't stray from her signature styles, despite the discounted prices.

Wang isn't the first designer to take a stroll down discount lane. Target picked up Isaac Mizrahi, H&M offers M by Madonna and brings in moderately priced lines from big-name designers like Stella McCartney.

Wang, along with her designer counterparts, has made designer clothing affordable to the average woman. Credit cards of the world rejoice!
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I glad now we can feel like celebrities everyday at low prices and
at a store wit all sizes not just size 0 and maybe 1 at the most
but now we can get some size 8
vera wang is so awsm!!
i just love the perfume too smells awsmlicious i swearr. im going
to buy it someday l0l =pp
& the clothes are greatt
true true
I like Vera Wang, but no offense, you don't see anybody wearing
these cloths except celebrities.
i adore vera wang. i have several of her lingerie items.
and my ideal wedding dress would be one of hers.
her perfume is also fabulous.

but i checked out the collection on the kohl's website a few days
ago after seeing the commercial... and it is still a bit
expensive.

they look bland, lifeless, and unoriginal. she should stick to
wedding dresses
I've seen the Simply Vera line at my Kohl's and I HATE it.
There's no color to anything in the Simply Vera line, and it's
expensive.
greattt
yeah i really like the secound dress on the page that is simply
gorgous.
[no pun intended]
I love Kohls, I can always find at least some thing I like. I
think Vera Wang is talented. I don't it will be that bad. I
guess, I'll check it out next time I go to Kohls.
I work at a Kohl's too, and we have sold quite a bit of this
stuff. Yes, it is a bit pricier than othe stuff at Kohl's but
considering that her other collections have items in THOUSANDS of
dollars, it really is lower prices. So yeah $160 may be a lot for
a purse, but compare that to a $1600 purse that is not uncommon
for top designers.
I personally like the Simply Vera collection. It is a very
sophisticated style.
Vera Wang is such a genius of a designer, but there isn't a Kohls
near my house, so I'm not sure how I'll ever be able to experience
Simply Vera.
maybe kohls is trying to upscale...who knows. maybe if it looks
good, i might buy. honestly though, kohls just doesn't pop into my
mind when i want good clothing. on the other hand, sonoma pants
fit my toddler son better than every other brand right now. heh
Kohls didn't have much of a selection when I went the other day.
What I did see, I wasn't crazy about and I wasn't really crazy
about some of the price tags.
I like her line somewhat-I got one shirt the other day and there
is one dress I do like but it was sold out.
i'd definitely save up and splurge on like one item from her line.
just to say i own a vera wang piece =]
i dont shop at kohl's much...even tho i know shes a great
designer...hmm maybe she should try jcpenney or other
stores...dunno
In the magazine ad's the stuff looks adorable, then on the site it
looks hideous. I guess I'll have to go to the store to determine
this. I don't know how well her line will do at Kohls. Because
people don't go there to drop $50 on a shirt, or $100+ on a
handbag. They go there to save money. So who knows.
Hahahaha Inkforblood. Reminds me of Isaac Mizrahi's line at
Target. usually he's a pretty good designer but his Target line is
pretty boring.
*prices
I agree that it's still pretty pricey for me, but I'll certainly
go and check it out. I don't go to Kohl's very often though but
Vera Wang is a great designer.
I work at Kohl's and since this line arrived I've seen very few
people buying any of it. The pices are pretty good considering
that Vera Wang is a very well known designer. But none of it is
worth the price. Most of it is kind of ugly in my opinion. The
only thing I've seen that I liked were her black dress pants but
they were $54
I don't think $160 for a purse is low priced in my budget.I never
really liked what Kohl's had to offer.But who knows I may stop
over to Kohl's and check out the new line from Vera Wang.