It was really my lucky day when I walked into the Lucky Brand Jeans store on Broadway in New York City on a crisp fall day. I had some time to kill and shopping was the best way to occupy my spare time. For the past few months I have been on a mission to find the perfect jean-perfect fit, perfect wash, perfect length...so perfect that I was beginning to think it was impossible. I walked in the store with the intention of just looking around, that is until I met super cute sales associate Brian. I'm the type of person that usually shuns sales associates, and I did at first, "No thanks, I'm just looking," I said and turned away.
"Do you mind if I ask you a question," the cute sales associate asked. I hesitated.
"Um, OK."
I don't know if it was his sincere eyes or the fact that he actually seemed like he secretly knew my mission to find the perfect jean but I fell for it, hook line and sinker! About two minutes later I had six pairs of jeans in my arms and I was headed for the dressing room.
Lucky Brand Jeans have been rooted in Rock N' Roll and independent thinking since the creators Gene Montesano and Barry Pearlman shipped the first pair of jeans in 1990. The jeans have been renowned for their great fit, vintage and authentic feel and sense of humor.
"I just have to go check on another customer and I promise I will be right back," he said as I closed the curtain. "Oh, my name is Brian by the way."










ool
those who can are spoiled -
I buy high end jeans b/c that way I don't have to buy a new pair
when the crappy kind fall apart or wear through in a year like
they inevitably will. Higher end jeans also fit much better and
give you a better look.
As for the money, if you've got it, then you've got it. It doesn't
make you spoiled for spending money on something that will make
you happy and feel good. When I buy my True Religion jeans (at the
outlet, btw) I spend my own money I made from working hard.
Some people can afford it and some people can't. Its a harsh fact
of life. The writer of the article luckily can afford it and was
just saying that, if you can afford it too, Lucky jeans are a
great choice.