Ever since blogs really took off at around the turn of the century, some have acquired the power to pluck a band from obscurity and help build hype around them. California-based quartet Cold War Kids has been one of the several groups lucky enough for idle blog chatter to have a snowball effect, and when their fantastic debut Robbers & Cowards was released in 2006, it did everything to support the notion that they were more than just an internet sensation. But then comes the biggest challenge of all: how to keep both your online support system and newly acquired fans interested without compromising the traits that helped popularize you in the first place.
