Your IM efforts will be less than they could be if you make no use of images on your site. You cannot use photos that are too generic because they need to connect with readers. So unfortunately it doesn't matter if you like it or not, you need to start thinking about how you can best make use of the visual medium. Here are some introductory explanations of exactly what you can do, so keep reading. This Cleveland car accident attorney utilizes video marketing - https://www.youtube.com/watch?v=K6hQ4pcdQzY. Check them out.
Certain methods should be utilized to update the content on your website or blog - this is the next step in the process. More than likely, you will have to remove existing content, or at least replace what you have to bring its current. Also consider updating anything that users or visitors can download, such as content in PDF format. Readers will need to know that everything has been updated for the current year, which is why they need to download it. Content that is brand-new, in terms of on-page SEO value, is something they need to have. Plus, it is just good for your audience to keep them up to date with current market news.
Everyone that has a website needs to make sure that the SEO quality of each page is up to par with today's standards. If not, fix it! Every page that you have needs to have on-page keyword phrases that are going to help you rank well. You can also try closely related equivalents on your own, but approach this from the perspective of A/B split testing. Avoid totally gutting a page and starting from scratch on it, but that is really your call. Take each page, and look at what it has to offer, before you decide to make if it changes.
As long as you have the funds necessary, advertising your business or product is recommended. When it comes to advertising, people usually turn to Adwords and PPC - Facebook has the same. Your odds of success will definitely increase when you use this form of advertising. It's all a matter of targeting your audience using geo-targeting and other demographic tools to help you. Specifically, you need to think about what you need, and then compare that with your market and audience. Testing is always a good idea, which means you should send people to your blog, and also to your Facebook page. You can always test, and you should test as much as possible. Remember that once you begin applying visual aids to your site which does include images with your content, you have to follow a few important points. The best results will come when your media supports the points you're making in your text. Making your images work the best takes a little practice until you understand what works best with your site.