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kavin   , 24

from Cherry Valley


The Anatomy of an Online Men’s Clothing Store

First, let’s make an important distinction. Typical bricks and mortar men’s clothing stores are staffed by tailors, designers and other clothing professionals who have a deep understanding and passion for what they do.

Many online clothing stores are not managed by clothing professionals, but by someone who saw a business opportunity and chose to pursue it.

While there’s nothing wrong online stores not being owned or run by clothing professionals, it just means that online shoppers need to exercise more caution about clothing quality, construction and fit.

But what if you found an online clothing store that is run by tailors and clothing professionals who actually had a retail outlet that you could visit?

Ed’s Fine Imports is one such place. With a retail outlet located in the Promenade Mall near Toronto, and a well-designed, easy to use website, Ed’s customers get the best of both worlds: the convenience of online shopping from home combined with the knowledge that they are buying clothes from professionals who understand men’s clothing and how to give customers what they are looking for.

Ed’s website offers a pleasant ecommerce shopping experience. Starting with a clean modern design, the site conveniently categorizes the clothing lines offered at Ed’s for including suites for men, sports jackets, shirts, pants, ties and fashion accessories.


One of the first things that visitors to the site notice is how easy it is to register and login. The only information needed to do either one is an email address and password. That makes online shopping at Ed’s a quick and easy process and you don’t have to worry about submitting all kinds of personal information.

Added shipping charges are a big concern of online shoppers. It’s the leading reason that they stop using an ecommerce site. Fortunately, Ed’s offers free shipping to anywhere in Canada and the USA for orders of $50 or more.

But, in the end, Ed’s website is about buying men’s clothing online. And that’s where it excels. Conveniently located on each product page, beside each image of the product are one-click options that let the shopper quickly select colour options, sizes, quantity, brands, etc.. Again, this is a feature that solves one of the biggest issues that shoppers have with buying online and makes it easier for them to do so..