There's been a lot talk happening about search engine optimisation marketing or SEO in general being dead or that it would not matter significantly to your website's goals on ranking and 'searchability'. However, to say that SEO is dead which does not matter are misnomers. In fact, SEO is very much alive and thriving these days.
However, there are SEO practices that come dead for good reasons. These are practices that do not work anymore today or practices that do work since these are in violation to search engine guidelines. A few of these dead SEO practices are keyword stuffing, keyword hiding, website duplication on several domains and using of spun content to name a few. Gone too is the time of spamdexing wherein search engine indexes are manipulated on purpose. Now that search engines like google are a lot smarter, the death of those SEO practices works to the advantage of people whose intentions are pure in terms of their website's success and ranking on the internet. The arena in terms of search engine optimisation marketing is equivalent to all those who desire to participate to say the least.
Today, SEO means having high-quality content and making that content simple to find in search engines. Again, even though search engines today are much smarter in terms of filtering great content in the not, it is important that content is written with people in mind and not purely for search engines like google. Ultimately, optimised content is just 1 / 2 of what can make it great. Above all else, it has to be highly relevant to the customers for your niche. If the submissions are relevant, people are more likely to view your site to find answers. It might not be directly an impact of having good SEO, however the natural inclination of people pulling up your website for viewing will surely boost your rankings and check traffic. After all, what is optimised content for whether it does not bear any significance to anyone?
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In the marketing sense, high-quality content means making content that can satisfy customer questions, and converting that satisfaction into an action - an order, a sign up to the newsletter, a request for a free quote and some other business outcome. Just how can SEO enter into this scenario? It enters when it comes to researching and taking advantage of targeted keywords in your content. This involves the use of reliable keyword tools such as Google's Keyword Planner that may provide average monthly searches and competition level for a particular keyword.
Apart from referencing keyword suggestions from all of these recognised tools, writing optimised content means using keywords that you think are common terms that individuals will use while exploring a product or a service that you might be offering. A part of SEO marketing has substantial content published in platforms apart from your website. Article marketing, blog posting, creating infographics and publishing white papers and press releases can help drive traffic towards your website. Regardless if you are at square one in terms of your research engine optimisation efforts or not, maximising what SEO marketing can perform for you while making sure that you stay on your content writing efforts ought to keep your website floating within the right direction.