Companies after escalating the speed of usage of internet and social support systems by individuals chose to use social networks being more and more popular in terms of their banding strategies, positioning, marketing activities, customers services and feedbacks, implementation of e-CRM and alike. People use internet sites in order to communicate, share their ideas, and use the flow of info and other means of publishing details about themselves. text to speech
Although since 1990s, using internet, many internet sites and internet tools had emerged, it wasn't popular. Recently, with the development of social network in friendly atmosphere and with less complexity regarding functioning for individuals, the service (social network service) has grown to be part of people's lives.
Regarding clarification of analysis on client satisfaction, customer retention, and customer relationship management and customer feedbacks, internet sites play a pivotal role. Because of this companies have tried to utilize Social network services to be able to better serve customers and get other various objectives. A lot of companies recognized that social networks (SNSs) like Napster, Facebook, and Twitter and so on are the best places to them in order to highlight their brand image in which they can increase their business, and sustainability. social networks
Just what Social Network?
It is viewed as a platform through which social relations is going to be built among people and knowledge sharing will be facilitated. Through social support systems sites personal information and relationships could be shared and users can remain in touch.
Most of SNSs give you a personal page for posting, capacity to search for friends and also other issues like updating profile and data and have the ability to restrict and/or conceal the mentioned information by page owner in the eyes of public or specific people.
These Online facilities (SNSs) have improved the movements of an individual on online tasks, especially in the mentioned social networks when considering maintaining friendships in spite of distance (geographical limitation). Not only that but also it enables visitors to find better jobs and partners.
Concerning the acceptance of these sites by individuals, companies have become interested to obtain involved in this process through which they can sell their products and services and much better serve customer 's needs and wants and through analysis of consumer buying patterns and their feedbacks they can fine tune their decision making process and strategies.