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CarolineMurphy

CarolineMurphy   , 27

from Mumford

3 SEO Myths You Always Thought Were True, Debunked

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With the surge of search engines and social media platforms and their recommendation of pay-per-click (PPC) services to increase traffic for your website, Search Engine Optimization (SEO) is often forgotten. Although the results of SEO are not eminent immediately, it does provide an effective benefits package for entrepreneurs.

While SEO still attracts skeptics, I am confident enough that SEO can be very helpful if used with the right tools. Here are some common myths that people tend to base their knowledge around.

1.    SEO doesn’t work:

Search is the third most frequent internet activity behind social networking and email. Around 44% of internet users begin their purchase from a search result.

As the traffic increases any SEO Company India and worldwide will agree to the substantial impact of SEO on the lead generation objectives. The leads generated from searches are also more likely to close in on customers than outbound links.

Moreover, users tend to ignore the paid ads and click on organic results instead.

2.    SEO is Expensive:

Most of the web designing in Mumbai based offer optimized SEO solutions if not dedicated services for SEO. The hiring and the pay are for the expertise and the physical discipline required for the execution of the project. Even though you will have to pay someone to build an effective SEO campaign, it will continue long after the person has stopped working on the project.

Compare that to AdSense and AdWords costs, and you will see the difference.

3.    SEO is a Waste; PPC is the clear winner:

A part of this is true; PPC does give you instant results. SEO, on the other hand, require you to build you site with authoritative content.

But compared to PPC’s constant investment and increasing cost-per-click rates, bundled with the fact that people prefer organic links more than paid ads, makes SEO the clear winner for cheap.

Tags: #Web Design Services India, #website development company in India, #SEO services packages


3 Important Tips to Follow before Expanding Ecommerce to Foreign Markets

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With only 20% of Indian population online and the boom in the e-commerce sector, setting up a digital business is our best foot forward. Tapping into countries beyond our border is an engaging task.

Luckily, Google has a major market share in the search engine sector. However, in a few Asian countries, Google is far from being the go-to search engine. For example, the leading search engine in China is the Baidu, since Google pulled out of mainland China and is currently only serving Hong Kong.

The Problem:

Penetrating a foreign market can lead to several variables, different from your native market, mainly culturally. To attract and from a foreign customer base, it is important to communicate with them in languages which they find comfortable.  This can be a tad bit difficult in non-English speaking countries like Russia which uses Yandex (short for Yet Another Index) as its most preferred search engine.

If you plan on starting up a brand new ecommerce web design company,  or just branching out, tweak and modify minute differences which alter the and coordinately work with the local people. Your landing page should be in a language familiar with your targeted customer base.

Translation and SEO Keywords:

If you are an SEO Company Mumbai based you will have an idea of the trending topics near you; but in foreign markets, even after getting the right keywords, you could lose out on potential customers solely on the translation. For example, in German dialect the direct translation for “cell phone” is “Mobiltelefon,” but far more Germans call it a “handy”, thus making it tricky to efficiently aim at the market.

Online Payment Options:

The payment system is not universal throughout the world. The credit card system works differently based on each country. Get a clear understanding of the payment system before venturing out in the market. PayPal is not a norm everywhere. India is seen as a prominently dominated COD (Cash On Delivery) market.

Tags: #Web Design Services India, #Web Development Services, #web development company India, #SEO services packages