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CarolineMurphy   , 28

from Mumford

3 Important Tips to Follow before Expanding Ecommerce to Foreign Markets


With only 20% of Indian population online and the boom in the e-commerce sector, setting up a digital business is our best foot forward. Tapping into countries beyond our border is an engaging task.

Luckily, Google has a major market share in the search engine sector. However, in a few Asian countries, Google is far from being the go-to search engine. For example, the leading search engine in China is the Baidu, since Google pulled out of mainland China and is currently only serving Hong Kong.

The Problem:

Penetrating a foreign market can lead to several variables, different from your native market, mainly culturally. To attract and from a foreign customer base, it is important to communicate with them in languages which they find comfortable.  This can be a tad bit difficult in non-English speaking countries like Russia which uses Yandex (short for Yet Another Index) as its most preferred search engine.

If you plan on starting up a brand new ecommerce web design company,  or just branching out, tweak and modify minute differences which alter the and coordinately work with the local people. Your landing page should be in a language familiar with your targeted customer base.

Translation and SEO Keywords:

If you are an SEO Company Mumbai based you will have an idea of the trending topics near you; but in foreign markets, even after getting the right keywords, you could lose out on potential customers solely on the translation. For example, in German dialect the direct translation for “cell phone” is “Mobiltelefon,” but far more Germans call it a “handy”, thus making it tricky to efficiently aim at the market.

Online Payment Options:

The payment system is not universal throughout the world. The credit card system works differently based on each country. Get a clear understanding of the payment system before venturing out in the market. PayPal is not a norm everywhere. India is seen as a prominently dominated COD (Cash On Delivery) market.

Tags: #Web Design Services India, #Web Development Services, #web development company India, #SEO services packages