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Having your website designed is usually just the first step in. Once your site is up and running, you often want to make changes to it, add special offers, new pictures etc. Obviously it would be unfair to expect your web designer to carry out this work for you for nothing (although some customers do think that web designers should do updates for free!). On the other hand, you want to know that you’re not going to be ripped off every time you want to change your site.
You can expect to pay around GBP25 per hour for updates and this is around the norm for most ethical web designers. It’s possible get a lot done in an hour, so it generally works out pretty well for customers. Some companies will charge GBP25 per change however, so watch out for this. For example, a designer might alter some text for a customer, add 2 photos and an extra PayPal button. It could usually do this in approximately half an hour let’s say, so it would cost GBP12.50. If you were being charged per change, this would be GBP100! Again, just be aware of all the costs before committing.
Something else you may want to look at, is whether or not you have the option to be able to update your own site in the future. This means that you can log into your website and make changes to your own site as and when you like, without worrying about the cost each time. As technology becomes more user friendly, this type of service is becoming increasingly popular.
I hope that helps in your quest for a web designer. Please don’t be put off by any of the above. Like all industries, you will hear both good and bad stories and as long as you do your homework, trust your instincts and follow some basic principles, you will end up with an appealing, user friendly, navigable, SEO friendly website.
As you search for a reliable, talented designer consider the fallout. As you become overwhelmed with the production of your book, you tend to need a leaning post. That is, someone you can consider a partner, someone who cares as much as you do and will be there till the bitter end, or God willing the glorious payout. But let’s talk reality folks. Few people care about your project as much as you do. At the end of the day, people will do what is best for “me.” If you lay something precious in someone else’s hands you have to know that they will cherish that precious thing and treat it with the same care that you would. In the business world, this means you pay them to care-you appreciate them, you praise them, you create an environment that is rewarding, you pay them hard-earned cash.
What you are looking for is a long-lasting relationship, someone who delivers, who knows their stuff and someone who isn’t going to close up shop and leave you holding the bag.The Spark: You have just written a book! You are ready to meet your public. You are told you need a web site. You look around, you ask a few people for references, you weight the costs, you’re not quite sure how it will benefit you, you’re just about out of money, or worse your sinking further into debt. And then you meet Bob at a community function. Bob is great! He is dynamic, he loves your book, he has great ideas, he is excited, talented, and he can help you build a site for a fraction of the cost-this you can afford.
The Honeymoon: You get started on the project and Bob really seems to listen, he’s working quickly, he answers your calls, he has something for you to see right away, and it’s pretty good, you like it, OK maybe it’s not great, but hey it was practically free and it’s something, its better than nothing.
The Fallout: You have a big signing at the local bookstore, you’re excited, but your site needs to be updated and there’s that issue of those few spelling errors you haven’t gotten around to fixing. You know you need to talk to Bob. But Bob is out of town until next week. You call some friends to see if they know of anyone who can help, yes, but do you have access to the web files? Hmm, no Bob has that. Bob doesn’t seem to be returning your calls, or emails-Bob is MIA.
The Reality: So what if you do find someone who is so excited and hungry that they are willing to do it for very little, or even better, for free. What happens when your designer needs a leaning post and you are pushing for more-you’ve started with this person, you need them to finish the job, your marketing success depends on it…they stop returning calls, they are less and less responsive…you go crazy with frustration, the process of getting a simple update to your site is maddening, you throw your hands up in exasperation, the love affair is over and you are left to pick up the pieces.
You face the facts, you know you must find another web master, you search for people in your area, you are horrified by the high-prices, your benchmark, what you had come to rely on was so much less expensive. How can this be? OK fine, you find someone you think you can trust and they tell you your previous web designer didn’t know what they were doing. Salt. Wound. Pain. They tell you have to start over and it’s going to cost you. Yikes.
The Idiot: Was your last designer really an idiot? Maybe, but probably not. First of all, it’s important to know that designing and programming are two very different art forms and it makes sense to leave each task to the expert. I once saw a very talented illustrator design the interior layout of a book one page at a time, as opposed to flowing all of the text into one document (which certainly makes things easier when it comes time to make future changes). Was this guy an idiot? No, he just didn’t know what he was doing, but he sure was confident that he could get the job done. And boy did he. Now the second edition needs changes….