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MichaelBond   , 55

from England


Top Logo Design Tips


The most famous logos are deceptively simple, but there is an art to designing memorable logos and that’s why, for most people, it is best to use a professional logo designer to create unique logo designs for a business.


Just a quick glance at the logos above and you will be able to immediately picture the product associated with those logos in your mind. So, how do the best logo designers create images that are so powerful? Here are some top tips on how to design unique and memorable logos.


Keep it simple

As a general rule, the simpler a logo is, the more memorable it will be, so the best logo designers will begin with a concept and then strip it down to the basics and see still if it still works. One of the best examples of how simplicity is one the keys to a good logo is the famous Nike Swoosh.


Don’t be afraid to be different

When people design their own business logos, they tend to start the design process from what it is their business does, but a logo does not have to depict the product or service of a business at all. Apple Computers, for example, completely went against the trend in computer company logos with their apple logo, which has no connection whatsoever with the products that Apple sell.


Avoid the clichés

A good graphic designer will create striking logos that are different and they will avoid the cliché images that are often used. Things like a light bulb to represent ideas or a globe to represent an international companies are images that are so overused that they have no identity of their  own at all.


Be flexible throughout the design process

Don’t be afraid to stop and start all over again when you are designing a logo. Some ideas that start out looking great can fall at the last hurdle, so be prepared to make drastic changes to a design or scrap an idea altogether.


Always get a second opinion

There have been some spectacular logo fails over the years, all of which could have been avoided if the logo designer has just got a second opinion on their designs. When you have been working on a logo for some time, you may not be able to see what other people instantly see.


Sometimes, you can look at a logo and think that you could have easily designed it yourself, but the process of designing a logo is much more complex than you might think. There are many design aspects that have to be considered, from the use of fonts and colors to the use of structure and shapes.


Logos are not just important for international corporations, a small local business will benefit from creating a consistent brand image as well, so your logo is not something that should hurriedly put together as an afterthought. A logo is often the first thing that a prospective customer will notice about a business and it is what will help them form their first impressions of a business.


If you are serious about your business and you do want to create a good first impression, the cost of paying to have your logo designed by a professional is minimal especially when compared to the potential benefits. To see just how much difference a professional logo designer can make to the design of a business logo, take a look at some examples by Ana, a logo designer on twitter.