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SportyDave

SportyDave   , 47

from Sydney

5 Brands With Marketing Tactics Worth Copying

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In a modern world where creative marketing tactics are a necessity rather than an option for business survival, some brands have taken their marketing a step ahead of everyone else. If you are looking for marketing strategy inspirations, why not take a look at some of the brands below that did it right?

Amico - The Garden Managers

Amico is a garden maintenance specialist company that provides landscaping and services within the Eastern Suburbs.

They engaged with Sign Uup Fleet’s services to create their cool car signs and car decals for their trucks. Since Amico’s services lean more towards a specific niche, the truck signs and stickers help to promote their business as they drive around their service areas.

You can think of their truck wraps as a passive marketing technique that enables them to market their services while they are on the job. They are marketing those within the area they service with an eye-catching marketing strategy. It is a form of marketing that after the initial cost keeps on giving with no on-going expenses.

Medecins du Monde

This French humanitarian organisation managed to raise about $10 million back in 2005 by using publicity stunts. At the time, Paris was dealing with a considerable homelessness problem.

This organisation publicly shamed Paris for not managing the homelessness issue properly. They also distributed tents with the organisation’s logo to the homeless in this city. The number of tents that popped up in that duration attracted attention globally.

This marketing campaign started with a single company but managed to reach a global scale by tackling an issue that people can empathise with.

Colgate

When Colgate came up with a new product, the Colgate Optic White Express White toothpaste, they did not hesitate to dive into the latest digital marketing techniques.

They created a digital-centric 360° campaign, with YouTube home page ads known as the YouTube masthead ad, display ads, and various other formats.

Colgate did this right because they built awareness for their products by marketing on various high-visibility platforms both online and offline. You can’t get more coverage than that!

Red Bull

This renowned energy drink brand has strong brand pillars and tonalities. It knows very well who its target audience is, and what activities they like to participate in.

If you have heard of Red Bull TV, you would know their website hosts live streams and uploads videos of customers' interests. These videos are often related to extreme sports, which strengthened the brand’s content pillars. The dare devils of this world wanted to show their stunts on a platform that exposed red bull and them to a wide global audience.

Red Bull’s content marketing strategy set it apart from its competitors due to only one strong factor - it provided value that does not focus solely on their sales. Instead, Red Bull appealed to its consumers through activities that they can enjoy and relate to.

Automatic Data Processing Inc (ADP)

ADP is the leading service provider for human resource management. Since they are highly skilled in this field, they were able to produce white papers about HR management.

Instead of running ads after ads, ADP knew what was best for their potential clients and opted for content marketing instead. Leads started pouring in after they put up white papers and even set up a search engine to help other brands to find them.

These efforts by ADP proved to be useful because the company provided a breakdown of costs that their readers can save should they choose ADP’s products and services.


Image Pexels Image CCO


5 Brands With Marketing Tactics Worth Copying

In a modern world where creative marketing tactics are a necessity rather than an option for business survival, some brands have taken their marketing a step ahead of everyone else. If you are looking for marketing strategy inspirations, why not take a look at some of the brands below that did it right?

Amico - The Garden Managers

Amico is a garden maintenance specialist company that provides landscaping and services within the Eastern Suburbs.

 

They engaged with Sign Uup Fleet’s services to create their cool car signs and car decals for their trucks. Since Amico’s services lean more towards a specific niche, the truck signs and stickers help to promote their business as they drive around their service areas.

 

You can think of their truck wraps as a passive marketing technique that enables them to market their services while they are on the job. They are marketing those within the area they service with an eye-catching marketing strategy. It is a form of marketing that after the initial cost keeps on giving with no on-going expenses.

Medecins du Monde

This French humanitarian organisation managed to raise about $10 million back in 2005 by using publicity stunts. At the time, Paris was dealing with a considerable homelessness problem.

 

This organisation publicly shamed Paris for not managing the homelessness issue properly. They also distributed tents with the organisation’s logo to the homeless in this city. The number of tents that popped up in that duration attracted attention globally.

 

This marketing campaign started with a single company but managed to reach a global scale by tackling an issue that people can empathise with.

Colgate

When Colgate came up with a new product, the Colgate Optic White Express White toothpaste, they did not hesitate to dive into the latest digital marketing techniques.

 

They created a digital-centric 360° campaign, with YouTube home page ads known as the YouTube masthead ad, display ads, and various other formats.

 

Colgate did this right because they built awareness for their products by marketing on various high-visibility platforms both online and offline. You can’t get more coverage than that!

Red Bull

This renowned energy drink brand has strong brand pillars and tonalities. It knows very well who its target audience is, and what activities they like to participate in.

 

If you have heard of Red Bull TV, you would know their website hosts live streams and uploads videos of customers' interests. These videos are often related to extreme sports, which strengthened the brand’s content pillars. The dare devils of this world wanted to show their stunts on a platform that exposed red bull and them to a wide global audience.

 

Red Bull’s content marketing strategy set it apart from its competitors due to only one strong factor - it provided value that does not focus solely on their sales. Instead, Red Bull appealed to its consumers through activities that they can enjoy and relate to.

Automatic Data Processing Inc (ADP)

ADP is the leading service provider for human resource management. Since they are highly skilled in this field, they were able to produce white papers about HR management.

 

Instead of running ads after ads, ADP knew what was best for their potential clients and opted for content marketing instead. Leads started pouring in after they put up white papers and even set up a search engine to help other brands to find them.

 

These efforts by ADP proved to be useful because the company provided a breakdown of costs that their readers can save should they choose ADP’s products and services.


Image Pexels Image CCO


Australia’s Weirdest Election Antics

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Elections are strictly professional and serious affairs – at least most of the time. Australia has proven the world wrong several times when unexpected events and discussions pop up mid-election, putting them in the spotlight for some of the weirdest elections in history.

1. Democrat Leader Defects Following Sexual Affair

Cheryl Kernot served the Democrat Party between 1 July 1990 to 15 Oct. 1997. On 15 Oct., Kernot promptly defected and moved to the Australian Labour Party instead.

While unexpected, it’s not entirely unheard of for a leader to change positions and parties. But, soon after her autobiography was released, the world learned that Kernot had a 5-year extramarital affair with Gareth Evans, the deputy leader of the Labour Party and also the critical person leading her to defect.

2. Micro-parties Dominate Ballots

The Daily Telegraph published an article detailing the policies of the minor parties in Australia to prevent Australians from making uninformed choices.

At one point, Health Australia Party held the highest number of ballots in NSW despite being anti-vaccination, simply because Australian voters were not taking their votes seriously.

Voters were able to vote for parties with names such as Pirate Party Australia, WikiLeaks Party and several other similarly funny-sounding named parties.

3. Strangely-named Electorates Open Odd Seats

After an 8-week election campaign, two major houses did not come to a definite conclusion of held the majority of votes. As such, seven key seats in contention were made available to aid in making the decision.

The names of these seats, however, were bizarre, with names ranging from Burt to Batman and Mayo.

4. Australian Sex Party Releases Music Video

Perhaps in an attempt to lighten the atmosphere regarding the elections in Australia, the Australian Sex Party came up with a music video just before the 2016 elections.

The music video spans more than 3 minutes, with lyrics made available at the bottom of the video. Truthfully, we are not sure if the video helped the Sex Party gain favour with the public.

5. Debate Moved to Avoid Masterchef Conflict

Election debates do get rescheduled sometimes, but Australia might be the only country where one was rescheduled to avoid clashing with the MasterChef finals.

The debate between Julia Gillard and Tony Abbott was rescheduled an hour earlier than its initial proposed time to ensure that Australians can still tune in to their favourite TV program.

6. Murder Video Leaked While Victim Still Alive

David Oldfield advised Pauline Hanson to record a video meant to be screened to her supporters after her passing. This suggestion was given after Hanson received death threats, and she obliged, in fear of her sudden assassination.

However, the video soon surfaced and leaked to the public – while Hanson was still very much alive. The video later led to her being ridiculed.

7. Insurance Position Supported by Bungee Jump

There are many ways to draw attention to important issues, one of which includes insurance schemes that employees and individuals should adopt.

Senator Bartlett definitely drew attention to this issue and the launching of an insurance policy when he went bungee jumping at the Gold Coast! Admittedly, it was an election stunt, but Bartlett would not be the first or the last to resort to measures like this one.

 

Image via Pixabay  CC0 license


Can Technology Make Air Conditioning Environmentally Friendly?

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When you think of refrigerators and air-conditioning units, you think of appliances that produce cool air. What you might not realise is that these appliances contribute to climate change and global warming.

Your refrigerators and air conditioners are emitting pollutants called hydrofluorocarbons while they are running. These pollutants contribute to the climate change problem in our world.

As a result, cooling appliances create hotter temperatures outside. And as the temperatures get hotter, even more people will be using their air conditioners to cool off. It will be an endless cycle that will cause the planet to keep getting hotter until humans go extinct.

According to the International Energy Agency, there are currently 1.6 billion air conditioners in buildings throughout the world. By 2050, that number will grow to5.6 billion air conditioners.

The increased use ultimately will triple the negative impact that air conditioners have on climate change. Fortunately, there is technology that can increase the environmental friendliness of air conditioning and slow down climate change.

Check out these five examples of technology that’s making air conditioning more environmentally friendly:

Smart HVAC Systems

A regular HVAC system will automatically activate the air conditioning if the indoor temperature rises to a certain number. However, there is only one sensor that detects the temperature in the entire house, located where the thermostat is installed.

Usually, the temperature varies throughout different rooms of the house, especially in the kitchen where heat is often generated from the stove and oven, as well as small rooms with many electronic devices.

Temperature can also greatly vary in different areas of a home depending on the location of doors, windows, outdoor shade and which side of the house faces the sunrise or sunset.

 

Despite there being heat in just one room, the air conditioning might turn on anyway and cool the entire house. This unnecessarily creates more pollution and a bigger power bill.

Now there are smart HVAC systems that have corrected this problem. Instead of one sensor, there are as many as11 different sensors set up in the air vents throughout the home. 

There are also humidity sensors, air quality sensors, Wi-Fi, and Bluetooth setup. They will be able to tell if just one room is hotter than the rest.

Once it does, the smart HVAC system will send air conditioning to only that room rather than every room, reducing the number of pollutants produced because the system doesn’t need to work as hard.

Google’s Window AC Unit

It seems like Google is inventing everything these days. Now it has submitted a patent for an original window air-conditioning unit. This is a unit that does not use refrigerant or a blade to create the cooling effect inside.

Because of this, the unit does not generate any noise, and it does not pollute the environment. In addition, users can see through the unit, and they’ll be able to seal off their window better so that hot air doesn’t get through.

There are currently no plans for this unit to be released anytime soon, but it does show that Google is working on some world-changing technology.

Dandelion’s Geothermal System

Alphabet, the parent company of Google, owns a special tech company called Dandelion that is working on a unique geothermal system. This is supposed to be a cheaper cooling alternative to a home’s air conditioner.

The geothermal system is called Dandelion Air, and it generates cool air by using the energy that exists in the ground outside your home. There are plastic pipes that transfer heat from the ground into your house.

The system can also bring heat into your home in the wintertime, as well. By using this system, you will save money on electricity and cut down on carbon emissions.

AC without Refrigerant

Normal air conditioners depend on refrigerant as a cooling agent. The problem is that it creates hydrofluorocarbons, which pollute the environment. This inspired one 19-year-old girl from the Philippines to develop an air conditioner prototype that does not use refrigerant.

She has already filed a patent for an invention that she calls “AirDisc.” The unique thing about this air conditioner is that it utilises a disc-shaped compressor and it replaces the refrigerant with a massive amount of air molecules. If this proves to be successful, it could change the world’s air conditioners for the better.

SolCold’s Reflective Paint

Imagine having air conditioning generated without needing any electricity at all. This may now be possible with an invention calledSolCold, a high-tech paint that you apply to the surface of buildings which absorbs the sun’s UV rays.

The hotter the solar energy is from the sun, the more coolness that will be generated by the paint. There are two coating layers that will go on the surface of these buildings.

If successful, they could provide cool air to entire cities and communities in the hottest locations on Earth.

 

Image via Pixabay CC0 License

 


Dos and Don’ts for Throwing the Perfect Hen’s Night for Your Best Gal Pal

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Someone special is going to celebrate her hen’s night, and you’re part of the bridal team organising this special day for her. While you are planning this event, there are some dos and don’ts that you should note to make it the best party of the century.

Do splurge on a limo.

Get some fun on the go – and in style – with your own designated driver for the night while you and your gal pals drink, chat and party to your heart’s content!

No more worrying about having to drive home when you are all boozed up. Dedicated limo drivers are experienced professionals available to make your travel plans as smooth as they can be.

Don’t waste money on a stripper.

This is getting a little old-school by now. Gone are the male genitalia-focused plastic paraphernalia and jokes. Instead, the minimalistic, fun hangouts with the bride’s best girlfriends are totally in!

Focus on the bride, and keep the drinks and conversations flowing as distraction-free as possible. After all, you might only end up getting disappointed when the pictures were much more promising than the real deal.

Do consider everyone’s budget

Let everyone enjoy the hen night with this one simple tip. Most members of the bridal team are already splurging on the bride for her wedding. So, remember to be considerate about other members’ budgets and try to make sure that it’s affordable for everyone involved.

At the very least, you won’t have to fork out a tremendous amount of money if someone decides to bail.

Don’t try to embarrass the bride

Celebrate the bride, don’t embarrass her. Games and a little tease here and there can be fun, but be sure to balance out the bold games and the embarrassing ones.

After all, the entire point of the hen’s night is to ensure that she will be able to look back on this day fondly - preferably without any cringing!

Do set a schedule

An important reminder to every hen’s night organising party, hens’ nights need to be planned about six weeks to a month in advance.

Things can go wrong easily – dream venue fully booked and last-minute bridal party dropouts, to name a couple of calamities – if you wait until the last minute. Plan ahead, and keep the night within a reasonable timeframe.

Don’t be afraid to be naughty

Look, she’s getting married. There’s plenty of naughty stuff that she can list down alphabetically in a to-do list, and you can take advantage of this!

A little dirty fun can help to take off some of the wedding jitters she might be having, and everyone is sure to have a fun night together. What’s not to love about this?

Do let the bride make the guest list

It would be awfully awkward if you were to invite her sisters who you thought she’d be fine with having at the party - only to have it turn out that she felt otherwise.

 

Cross-check the guest list with the bride, or better yet, let her decide who she wants to have at her hen’s night to prevent this awkward situation!

Image via Pixabay CC0 License