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adahill   , 37

from Canada


An elegant solution to the problem in every young banker's fridge

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If you've ever opened a young Wall Streeter's fridge, you'll notice that it's filled with the following:

  • Condiments
  • Alcohol
  • Leftover takeout
  • More condiments

Young bankers, you see, do not have time to grocery shop. And even if they have their groceries delivered, they don't really cook.

So takeout and condiments it is. This is generally unimpressive. Sometimes it's a little sad.

Enter?Hatchery?— an online marketplace for?independent farmers and small-batch food makers who create condiments, cocktail mixers, and the like.?

Founder Max Friedman thinks of it as an "opportunity to create a powerful?platform for independent food makers, a platform that enables them to easily share their unique products with a national?audience."

It's also an opportunity for young bankers to make their?entire food game more sophisticated.

There are a couple of ways to do Hatchery.?Customers?can search the site and get to know about its?products and stories —?California olive-oil makers; Alabama spice makers; a banker turned snack maker?— and purchase their wares.

Or they?can do it the way any Wall Streeter would do it, and get the Tasting Box.?For $20 the company will send a box of items once a month that even the most precious foodies will respect.

Hatchery will also hook customers?up with a personal shopper who can help them?get what they?want before they?know they?want it.

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