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amywhiteods   , 35

from Tampa




There is a universe of over 500,000 account managers in the U.S. today, according to our analysis of job titles on LinkedIn. They are firefighters for their customers, quarterbacks of their customer-facing teams, and the unsung heroes of company.

Account Managers are on the front line of customer satisfaction, adoption, and renewals. No matter what the product or service, all B2B companies benefit from longer-term, stable and productive customer relationships. The job of the Account Manager is to make sure the customer is getting value from their product or service and that they are inclined to continue to do business with the company.

Account Managers love to deliver win-win outcomes to their customers. They don’t get all the glory of the new sales team, but they often carry bigger quotas and have to deliver as much revenue in a quarter as a new sales rep delivers in an entire year.

Yet today, Account Managers work without the purpose-built technology tools that their peers in sales and marketing use on a daily basis. For example, sales teams have CRM software, lead generation tools, automatic dialing services to call prospects, and email tracking tools. Marketing teams have marketing automation platforms, content management systems, social media dashboards, and data cleansing tools.

Account Managers, despite managing over 70% of a typical company’s revenue, don’t have software designed to make their jobs easier. Instead, they pull together ad-hoc combinations of CRM, spreadsheets, word documents, checklists, and emails to try to manage their customer accounts. Instead of a “single pane of glass” through which to view all of their customer interactions, they have six or more systems, none of which are designed with their needs in mind.


Good news for Account Managers everywhere: there’s a new category of software tools emerging that are specifically designed to help manage customers beyond the initial sales. Key Account Management Software,like Kapta, allows Account Managers to do what they do best – build relationships and solve problems for their customers – while automating the rest.

Think of Key Account Management as CRM for Account Managers with a real focus on “Relationship.” If there’s one thing that Account Managers are masters of, it’s building strong relationships with their customers. KAM software provides visibility into the relationship dynamics, suggests ways to strengthen key relationships, and shows a holistic view of complex, multi-team, multi-stakeholder dynamics.


KAM is based on the premise that a small number of customers (typically less than 20 percent) drive a disproportionately large amount of revenue and profits for the company (at least 80 percent). Keeping and growing a key account can be worth ten or more small customers in terms of revenue and potential revenue.

The whole idea is to focus on what matters most: developing your strategic accounts. This means building relationships with buyers inside your strategic accounts, deeply understanding their goals and objectives, and aligning your capabilities to what they are trying to achieve. Think of it as joint success: your job as an Account Manager is to make your customer successful, which will in turn bring you success.

How do you deliver on joint success and bring true win-wins to your customers? First, by truly understanding what your customers are trying to achieve and how you can help them. How well do you understand the corporate objectives and personal goals of your customers? And, how well aligned are your products or services to help them achieve success?

Once you understand your customer’s goals, KAM helps you track and manage them in a central place, so everyone inside the company hears the voice of the customer firsthand. Imagine a single repository that contains all of your customers’ goals and objectives – so you can understand not only what they are trying to achieve today, but also their future plans, concerns, and risks. Imagine the insights that would provide to your organization.

Tracking and managing customer goals isn’t enough. You have to show your customer that you are taking action to help them achieve them. Joint success isn’t just about information; it’s about the specific actions that both sides are going to take to achieve success. KAM is about building plans in collaboration with your customers and showing them that 1) you understand what they are doing, and 2) you are the right partner for them.

That’s where you start to unlock the holy grail of being a “trusted advisor”. You are no longer just another vendor; you are a true partner your customer can rely on to provide value day in and day out.

Finally, once you have shared your action plans with your customer, create a mutual accountability dashboard that clearly shows who’s doing what. Remember, in all significant business relationships, both sides have a lot riding on the success of the project. Hold your customer accountable for their part of the work, too.


Key Account Management means that your whole company is customer-centric and committed to successful customer outcomes. The most critical element here is the relationship. How well do you know the customer stakeholders? Do you understand their buying and decision-making dynamics? Can you identify the personal goals and motivations of various team members?

KAM keeps you focused on the relationships so you can build an accurate picture of your customer. Relationships require nurturing and support; this isn’t a one-time activity. For you to become a true trusted advisor, you have to invest in relationships and manage them over time. Situations change, people leave, new competitors emerge – it’s up to the Account Manager to stay up to date.


If Key Account Management is about your most important customers and becoming a strategic partner to them, there’s another emerging field called “Customer Success” with a different focus. Customer Success uses buzzwords like “scale,” “big data,” and “machine learning” to bring a different approach.

Customer Success is primarily based on the needs of subscription-based SaaS business models. For those companies, a large number of low-touch customers need uniform processes and attention to onboard and value from the SaaS product. As a result, a number of software providers have emerged to help SaaS companies solve that problem.

Customer Success solutions rely on analytics to determine which customers are the best users of your SaaS product and who is most likely to renew their subscription. They use “rules engines” to send emails to customers based on certain criteria. This is in direct contrast to KAM where we know that your large customers want personalized service and that a machine can’t do an Account Manager’s job.


Key Account Management brings transparency and collaboration to your strategic customer relationships. You have a strong connection with your customer, and as a result, you have to deliver on your promises. That means setting clear expectations and being collaborative with customers as you work toward joint success.

Your value will be clear to your customers, so you won’t need to fear the dreaded “What have you done for me lately?” conversation. The flip side is that you customers will know your plans and capabilities and have high expectations of your team.

Trust is built on mutual understanding, respect, and strong communication. There are now resources available to help them work even more effectively toward building stronger, longer-lasting relationships with your most valuable customers.

Kapta is on a mission to help the unsung heroes of Account Management take their game to the next level. Take a tour of our software and to see if Key Account Management is right for you.

Uncovering More About What Factor Invoices Are


Uncovering More about What Factor Invoices Are

What are the other names related to factor invoices?

Asset-based type of lending; invoice finance and debt factoring

What is factoring invoice as a whole?

This is a method for many business owners to obtain immediate working capital or cash flow from a third party. Third party pertains to a factoring firm or factor that provides the cash flow which business owners need to keep their business going and finance other expenditures required to continue doing business.  Note that this can be provided by financial institutions like banks and other independent fund providers.

How do factor invoices work?

Initially, the clients decide to an agreement with a factoring firm whereby the firm shall manage their invoices and credit control on a continuous basis for a fixed term – this refers to the factoring contract term which is generally 2 years.

What is more, the factoring firm advances some funds at once when the client transmits an invoice to a customer- generally this is from 70 to 85%. At the time the end client comes to pay, the factoring firm collects the debt and from there makes the balance remaining ready for use to the business client and deduct their fees.

The upside of factoring invoice

Factoring firms can possibly unlock finances tied up in unsettled invoices so that your enterprise obtains finances without the need to wait for clients to settle their payments to you. More than that, this makes managing cash flow or working capital a lot easier for enterprises using factoring method.

At present, a lot of factoring providers will handle credit control as well. This conveys that the enterprise no longer necessitates chasing clients for invoice settlements- note that this something that could help save a lot of administration tasks.

The downside of factoring invoices

Many factoring firms lock their clients into a lengthy contract wherein all of their invoices should be financed through the factoring facility. Indeed, such contracts are typically complicated to get out of and are quite expensive too.

Likewise, factoring firms will usually quite favorable fees as well as rates at the beginning but the addition of disbursements or extra charges on a monthly basis significantly add up to huge fees and this could end up being a costly form of fund.

Innumerable number of business clients prefer to maintain their personal credit control instead of considering the help of a factoring firm that insist on running after their customers for payment. The reason behind this is because it is more valuable for most small-sized enterprises to sustain friendly and harmonious relationships with their most valued customers.

TechBrain: The Best IT Company In Perth, Australia


TechBrain: The Best IT Company in Perth, Australia

There are many companies that provide IT services in Perth Australia, but the best one among all of those is TechBrain. It is one of the most trusted IT service providers in Perth. Promising the best client satisfaction, it is a team of highly efficient professionals who are involved in providing the best solutions to all business-related problems that strike anytime.

Innovative Approach

It is an innovative IT company in Perth. TechBrain aims at curbing problems even before they arise by providing up-to-date technology with monthly checkups. TechBrain approaches IT services like no other service provider in Perth. It keeps you up to date by reducing technical problems that may occur. In this way, it promises to nip the evil in the bud.

Wide Range of Services

TechBrain was established in 2003. The company keeps evolving further and keeps doing better. It provides full services in Perth, helping businesses advance through its wide range of services. TechBrain has a solution for all things IT. It aims to help you reach your goals by managing your tech and providing you with excellent plans.

Serves Everyone

TechBrain focuses on increasing business profitability by means of IT. Its services range from small to medium businesses and government and non-profit organizations within Perth. The company's services encompass IT support, cloud hosting, project services and other IT solutions. Its clients include customers from over 30 sectors including the financial, telecom, transport, accounting, mining, gas, oil, education, manufacturing, and wholesale sectors.


Not only efficient, but TechBrain is affordable as well. This company strives to serve you with the best hardware equipment combined with quality software to suit your unique business requirements. All these services are provided to you as part of a reasonably priced package. It is designed to aid Perth-based businesses to progress with superior computer services at low costs.


TechBrain protects your system by monitoring it for potential harm. It provides access to high-quality software in this regard. Along with this, it also provides backup and maintenance. TechBrain offers cloud computing too. Your business can get secure cloud technology and use it from anywhere. It aims to help small and large businesses grow and advance by taking advantage of all the cloud options.

It helps you reach your goals by supplying you consulting services. It manages your tech and provides you with excellent plans and guidance. TechBrain gives you advice and insight on every step, guiding you in all decisions. It assists you in achieving your business plans and gives you answers to IT-related conundrums. It aids you in overcoming your challenges and expanding your horizons.

TechBrain doesn't just snoop in, solve your problems, and run away. It treats you like family and sticks with you through thick and thin. There are various IT service providers in Perth, but this one takes care of your business and nourishes it in the most excellent manner. It values what you value; that's how it helps you achieve the best results.

Tips In Setting Up Your Collingwood Homes For Sale


Tips in Setting Up Your Collingwood homes for sale


There's a lot more to it than the normal brochure houses for sale you see at property development details. If you are thinking of transferring to a new home by selling your current property, there are some things you had to figure out first prior to making that action onwards a new residence place. Collingwood homes for sale need to make it an indicate end up being appealing enough for customers to think about. Here are some pointers you can use:


Settle out home loan problems - Price is the most essential consideration among houses for sale. Around 90% of possible buyers make their option based from the cost alone. It's likewise a known fact that these buyers can end up being reluctant to make the purchase when home loan concerns accompany the home. If you can, you need to already settle those home mortgage payments prior to upping your home for sale. Otherwise, you may have to make rate changes to accommodate losing consciousness the home loan worth to possible buyers.


Home Repairs - Though houses for sale are not truly needed to look immaculate and period, it assists to correct fundamental things such as smooth pipes procedures and trustworthy electrical supply within the whole family. A minimum of these standard things must already be looked after so that just very little modifications have to be covered by the new residents.


Consolidate brokers - Homes for sale situated in far locations or with high rates frequently require the assistance of real estate brokers. These individuals know the market like the back of their hand. Keep in mind that brokers likewise make a cut from your home's sell, so you require to be additional careful in picking this business partner. The good idea about real estate brokers is that aside from finding you certified buyers, they will likewise assist you out and become your expert on how you can increase the opportunities of selling your home.

Communication/Marketing - You will wish to hire a Collingwood real estate agent that you feel is a great communicator and will be readily available regularly. It will be necessary to pin down the real estate agent's marketing plan as it connects to your specific home listing.


AV Equipment Rental: Create A Dramatic Effect On Your Audience


AV Equipment Rental: Create a Dramatic Effect on Your Audience

If you want to buy a plasma screen, a video wall, a projector or anything related to making your event shine, change your mind and consider Hire Intelligence for AV equipment rental. We are here to cater to your needs so that you can deliver your message in the most impactful way. We have a collection of the latest and most advanced AV equipment rental that can assist you in organizing any type of event. Whether you have a meeting, product launch, conference, advertising or marketing event, presentation, or product shoot, our AV equipment will be of best use for you. Along with the equipment, we also provide project managers and on-site technicians who are there to assist you in the setup and installation of the equipment.

Why Choose Us?Latest equipment and modern technology

AV equipment rental can provide many benefits for you. Even if you own AV equipment, it will get replaced by the latest technology in a short while. Technology is getting more advanced as years are passing by and more advanced devices and appliances keep on getting introduced. The latest AV equipment you own right now could get obsolete the next year. You won't be buying new AV equipment every year, right? Always consider a company that provides AV equipment for rent to save your day.

Maintain the cost and quality

Buying new technology can cost you a lot and if you want to organize a big event, you won't need just one equipment. Plasma, LCD, and LED screens and video walls are very popular among event organizers these days. If you go out to buy such costly and cutting-edge technology, you'll have to spend a huge amount for just a single event. Spending big amounts on just the AV equipment can cause a disturbance in the whole budget and you won't be able to spend on other things. Hence, to save the cost and maintain quality, it is better to rent AV equipment.

On-site technicians and project managers

Our on-site technicians and project managers will be available to solve all your queries regarding the AV equipment. If you want us to just deliver the equipment and do the rest yourself, it's up to you. However, it's better that our technicians set up, install, and take down the AV equipment so that it functions smoothly and effectively. Our skilled people will not only set up and install the device but also guide you on how to use it.


Hire Intelligence is the leader in providing AV equipment rental to people who are looking forward to adding a professional touch to their events. Our equipment is suitable for all type of events and can also be customized on the request of the customer. Using our AV equipment rental, you'll be able to create a mind-blowing audio visual impact on your audience that will last for long.