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basic0908

basic0908   , 31

from Newport Northern Kentucky…

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Optimizing for snippets

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text.Google wants to see that people are spending time on your websiteBesides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets.Every web page is an opportunity to capture a customer.Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites in Ireland to link to your.ie extension, etc. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded.Reporting and analyticsAccording to Gaz Hall, a UK SEO Consultant : "The initial purpose of gazhallseo/include-bios-of-different-staff-at-different-locations-a7a9388bf8aa">search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages." Opening gazhallseo/take-a-niche-down-approach-89e54e9a2">paragraphs shouldn’t be gazhallseo/how-do-i-build-backlinks-1203b52ed279">longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. We’ve gazhallseo/why-your-content-strategy-should-center-around-evergreen-content-f5a4c511c360">all been frustrated gazhallseo/link-reclamation-bring-out-your-dead-ones-e060aace9e7c">bysites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. As gazhallseo/its-about-relevancy-and-relevancy-only-22830ed17d75">a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts.What Are Backlinks, and Why Are They Important For Search Engine Rankings?Post regularly and build the trust of your users with content marketing. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant.Websites which are not yet indexed by GoogleHopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included.


It isn't just about the number of links

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Personalization is one of themost talked about frontiers in search. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue.Improve engagement to improve rankingsLinking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. It’s entirelypossible that Google actually uses some sort of hidden sliding scale to determine its quality score. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections.Make your site fastHigh Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers.Don't do it one-offGaz Hall, from SEO Hull, had the following to say: "Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort" Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. The number of referringindividual domains linking to your website or webpage is a very important factor in Google’s algorithm. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust.Offer relevant, useful and original contentThe true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. If gazhall/think-like-a-human-not-a-spider-69c9211b7ad7">anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search.Figure out your audience and messageLong-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users.


No one is planning their monthly budget around Essex

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Focus on YouTube SEOBacklinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. We've reached a tipping pointAlways keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. The world is always changing, and you have to keep up. If you do, the rewards can be great. New page creationGoogle collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! Gaz Hall, a UK based SEO Specialist, commented: "One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In doing so, we can more easily provide value to our viewers. " Online marketing is not a monarchyHaving keywords in your domain URL can also give you a small SEO boost. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal?


Google wants to see that people are spending time on your website

Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Page load speed is also a ranking factor, especially for mobile. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Answer the questions of your potential customersA great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Link building, as gazhall/google-counts-links-from-other-websites-as-votes-c5f5e3546800">a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. To get fast rankings, you need a fast siteIt is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Quick WinsThe quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Finding authoritative sites that’ll link back to your pages can be difficult. Gaz Hall, from SEO Hull, had the following to say: "Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content." Rate of new link growth may signal freshnessYour homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back.


At the core of any solid SEO plan

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization.What is real SEO?Page load speed is also a ranking factor, especially for mobile. Post regularly and build the trust of your users with content marketing. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity.Need to Branch OutGetting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks.Cross-link relevant contentBefore designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. According to Gaz Hall, a UK SEO Consultant : "Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google."Start ranking for these termsYes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back.