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basic0908

basic0908   , 31

from Newport Northern Kentucky…

Statistics

How do people find your website on Google


Having a great looking website with good content is a great starting point, but everything will be for nothing if your website can’t be found. Most people will search for what they want online by using search engines such as Google, Yahoo and Bing. Search Engine Optimisation (SEO) can help increase your visibility in these searches. A high ranking website will keep you ahead of your competitors, as well as leading to an increase in the number of visitors.

In today’s day and age, few things—from a business perspective—are as important as having a website for your company. 85% of the world’s internet users also shop online, meaning your company is missing out on a huge stream of revenue if you neglect this very important aspect. However, just owning a website is only the beginning of the battle. With billions of websites online fighting for attention, as well as probable millions in your business’s vertical, it can be exceedingly difficult to get your site noticed. This is where Search Engine Optimization comes in.

Depending on the demographics we’re engaging with and the tone of the industry we’re promoting, I suppose the language we employ in our campaigns should really depend on the language our consumer’s converse and engage with. So if we’re online marketing a solicitors firm for example, our tone must reflect seriousness and formality whereas if we’re marketing a nightclub or bar: perhaps we do have more lee-way to be able to converse in a more relaxed tone if it means we’re going to attract wider audience bases.

Competitor research - It’s never wise to stay in a bubble and assume that you’ve got it right first-time. Ensuring your SEO works for you - Good SEO gets you places, but great SEO benefits from a structured monitoring plan that you can act upon.

There are several key factors that Google uses to determine rankings. While the core principles stay the same, Google is always making improvements. There are roughly two slight changes every day but sometimes, the changes are bigger and these are usually made public, giving an SEO specialist a chance to discuss their impact.

 


How to get on top of local search

In the world of small business, local clients are more important than anything else. If you own a restaurant that relies on walk-in customers, or your product is region specific, you need people from your local town or city to use your product or service. This is where local SEO comes into play. Different from traditional search engine optimisation, which targets anyone who makes a web search anywhere, local SEO makes use of Google’s, Bing’s, and Yahoo’s local search functionality which only displays when someone from a nearby location searches for a particular search term. Because these results actually show up above all other organic results, local SEO can be an extremely powerful tool for your business. In fact, utilizing a well-run local SEO campaign has the potential to make your business and website soar; but, like everything else, it needs to be done right.

Now let’s look at how Google views local search. Search engines are committed to returning the most relevant results for every query. Google is continually trying to interpret local intent and wants to deliver local search results when it does. For instance, if someone types “atm” and a city or neighborhood into a search box, she most certainly wants to get money out of a 24-hour banking machine, and for that to happen, it must be located physically close to them.

When local intent is determined, Google may deliver local search results in several ways. If it’s sure that one result is better than all others, it will display it in the one box at the top of the organic results.

Major search engines have algorithms that determine which local businesses rank in local search. Primary factors that impact a local business's chance of appearing in local search are proper categorization in business directories, a business's Name, Address, and Phone Number (NAP) being crawlable on the website, and citations (mentions of the small business on other relevant websites like a chamber of commerce website)

All this being said, you don’t have to be a local based business to reap the benefits of local search. Because local results appear above organic ones, if you can make your website show up when someone searches for a local product or service (i.e. online marketing in Beverley), you can open up a host of new profit-making opportunities, all while increasing your traffic. Even more importantly, searching for local services is a signifier that normally leads to closing a deal; they are ready to buy at this point—and are normally beyond the research phase—and are trying to find the right company to buy from. With the right website design and search engine optimization/marketing practices, you could be that right company. Remember; local search makes up 43% of all online searches, meaning if you aren’t targeting local search keywords, you are missing out on nearly half of your potential traffic.


Beverley: my home town

I live in Beverley, a small market town in the north of England. The town dates back to medieval times and has a wonderful minster, racecourse and large stretch of land to the west of the town called the Westwood. Recently named as one of the best places to live in the UK, Beverley seems to have it all. It has reasonably priced housing compared to the rest of the UK, its small enough to care but big enough to mattter, is close to the countryside and not too far from Hull, the nearby large city.

Transport links too are pretty good too - with railway links north to Scarborough and south to Hull and the rest of the country's rail nework. If you're an avid walker then there are lots of routes around the town and a little further afield. The most noticeable being the Wolds Way which winds its way across the Yorkshire Wolds.

Cyclists love Beverley too as it finds itself part of the Tour de Yorkshire and has a great little cafe in the town called Cafe Velo which caters to all manner of cyclists. There are lots of cycle routes and national cycleways too which fan out from the town centre.

Shopping in Beverley is a happy occasion with lots of cute independent shops lining the pedestrian streets as well as a large Saturday market which is a focal point in the town for festivals of which there are many. Beverley hosts a literary festival, a festival of Christmas, a folk festival and a blues festival. 

There are also lots of restaurants in Beverley from small independent Michelin star restaurants to large chains. You'll also find a variety of independent cafes and classic British pubs in the town too. In fact there are old coaching inns dating back to the 16th century.

Entertainment is also avalable outside of the pubs and restaurants. The Parkway Cinema is a multiplex cinema showing the latest movies. The East Riding theatre puts on lots of plays and shows throughout the year and smaller productions are performed at the Memorial Hall.

If you like small town life then you'll love Beverley. The locals are great and the schools and colleges are first rate too. (We even have the country's oldest grammar school.) Why not pay us a visit for a day and enjoy everything that Beverley has to offer?