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basic0908

basic0908   , 31

from Newport Northern Kentucky…

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At the core of any solid SEO plan

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization.What is real SEO?Page load speed is also a ranking factor, especially for mobile. Post regularly and build the trust of your users with content marketing. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity.Need to Branch OutGetting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks.Cross-link relevant contentBefore designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. According to Gaz Hall, a UK SEO Consultant : "Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google."Start ranking for these termsYes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back.


At the core of any solid SEO plan

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization.What is real SEO?Page load speed is also a ranking factor, especially for mobile. Post regularly and build the trust of your users with content marketing. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity.Need to Branch OutGetting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks.Cross-link relevant contentBefore designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. According to Gaz Hall, a UK SEO Consultant : "Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google."Start ranking for these termsYes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back.


The methods vary between different technical practices

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Google might discount irrelevant linksThe first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Think about Long Tail KeywordsWhen improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. Successful SEO requires a thorough understanding of the business itself. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Talk to your customersStudy your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Gaz Hall, an SEO Expert from the UK, said: "Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords." Drop Keyword in First 100 WordsKeyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules.


How to increase your CTR

Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven for link building and to increase website traffic.

Failing To Optimize Keywords

Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool.

SEO is Seriously Effortful Optimization

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health.

How Does Social Media Play a Role in Search Engine Rankings?

It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. The key to boosting visibility and SEO is staying active. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Gaz Hall, from SEO Hull, had the following to say: "If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality."

Optimize for Yahoo, Bing, and Others

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short.


User experience is critical to SEO

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement.

Have a category description paragraph

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. There are far moreunique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance

Go ahead and call to action

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint.

Do the split testing method

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "When done well, content marketing can contribute to boosting a site’s position in search rankings."

Meaty meta descriptions

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites.