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elanorabrown   , 27

from New York

How a Collaboration App Contributes to Intercultural Awareness in Organizations


Every business – irrespective of its size and concerned area – needs to improve how they collaborate internally and externally in order to promote intercultural awareness. That’s why many multinational companies collaborate and engage with people across borders.

You need to allow your employees to discuss projects, share their opinion as a group, understand clients’ requirements, find ways to communicate with them and much more on a day-to-day basis. For all this to happen, a new-age collaboration platform should be an integral part of your business, as it can boost collaboration with colleagues and clients.

According to a study in 2015 on enterprise social collaboration, the market for the product like a collaboration app, mobile, was expected to grow $3.5 billion by 2016.

Even today, collaborating with customers, colleagues from varied cultural background has become a vital part of an organization.

Why the Storm in Collaboration Apps?

As a business owner, you strive hard to provide high levels of user experience. Do you think just a combination of soft skills and technical skills are enough to breed intercultural awareness? No.

It is essential to address the cross-cultural aspect as well, and this can be possible only if your employees engage with each other properly. You need to stay focused on developing intercultural competence to deal with differences and bridging cultural gaps. This is where the importance of the best collaboration app comes into play.

Use a collaboration app to communicate with customers, suppliers, and partners:

Communication is a must in your business and at all levels of intercultural awareness. And, a communication app allows you and your staff to engage with clients, suppliers, shareholders and partners across borders. This naturally reduces the challenge of intercultural collaboration. The app enables people to understand values and perceptions of each other. They interact with each other without hampering work productivity. They can deal with new protocols, settings, and find innovative ways to solve any problem.

With the integration of this new-age collaboration tool, working professionals are also able to know the differences and underlying values of various cultures that make it easier to understand motivating factors and expectations of their foreign counterparts. This contributes to business excellence.

If your team consists of people from varied backgrounds including region, profession, age-group, and gender, they can communicate and get even the most complex of tasks done easily. Unlike general consumer apps, a business communication app comes with several features such as- it allows you to chat 1on1, share documents or screen, make audio and video calls and most importantly, a virtual meeting can be conducted anytime anywhere. All these features lead to intercultural awareness on the floor.

Thus, with so many options to interact, a collaboration app can be helpful to contribute to intercultural awareness in organizations.