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elatedquie312   , 32

from Las Cruces


The Cost of Advertising

An analysis of the need for and the cost of advertising.


This paper looks at the need for advertising in order to increase sales and create branding awareness for the product and company. The paper points out that in today's world, internet advertising plays a major role as well as a major cost in a business' expenditure. The paper then looks at each of the major consumer markets, namely U.S.A., Germany, Japan, Spain, Italy and the United Kingdom and how they are spending their advertising dollars.

From the Paper:

"The term "media" in general refers to the communication vehicles used to take the messages to the people and these consist of newspapers, magazines, radio, television, billboards, direct mail, and the Internet. The commercial messages to the target audience is carried by the media for the advertisers, and on the other side, the media depend on the advertising revenues to cover the cost of their operations. The estimated essay writer account advertising expenditure in media was shown already at around $141 billion in 2001, and essaylab.com it is estimated that of this expenditure television accounted for 22.5 percent, direct mail 19.8 percent, newspapers 19.3 percent, radio 7.7 percent, yellow pages 5.8 percent, magazines 4.7 percent and the Internet 1.8 percent, with other media accounting for the remainder. Among the media, there is a classification into mass media and niche media according to the advertising experts. The media of television, newspapers, magazines and radio are called mass media as they carry the messages to a widespread and anonymous audience."

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