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emaillist001122

emaillist001122   , 31

from Boston

Clients often ask me what email database system to buy. So many head-spinning choices exist, it gets pretty confusing! Like most systems, it depends on what you'll use it for. Are you simply searching for a way to distribute the monthly newsletter? Or, do you want to be a serious internet marketer leveraging automated email marketing campaigns, affiliate programs and split testing? Big difference. On thing advanced internet marketers know is "the power is in the list," (a.k.a. your email database). Investing in the right database system from the beginning is better for business. This article is for small business owners who wish to be serious internet marketers. When shopping for an email database system, the most important features to consider are: (1) AUTORESPONDERS. Autoresponders are a non-negotiable tool for serious internet marketers. They are automatic emails triggered when a person registers for something on your website. Automating your marketing follow-up by using these autoresponders will save you time, money and keep your leads "warm." NOTE: As of Dec. 2009, Constant Contact allows for only ONE autoreponder. You'll need more than one if you want to run multiple campaigns. (2) ALL-IN-ONE USES. It's a big pain to juggle multiple technologies that don't integrate with one another. An ideal system includes tools for all your internet marketing and ecommerce goals such as shopping cart, affiliate modules and autoresponders. The best all-in-one systems (like InfusionSoft) integrate with your shopping cart and also include Client Relationship Management (CRM) features to track your sales efforts. Don't just think about what you need today. The more you can anticipate what you'll need later (i.e. "eventually email list we want to launch an affiliate program"), the better.

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It's much easier to activate a module of an existing system than to research and purchase a new system and then figure out how it will integrate with what you already have. When technology platforms don't integrate with one another it translates into extra time and money paying someone to import records, for example, or doing it yourself. Plus, when human hands are introduced into the process, you're more susceptible to human error. (3) SPLIT TESTING. A great email database system will allow you to "split test" your email campaigns. Email split testing involves distributing different versions of an email to different segments of your email database list to find which yields the best results. Email subject lines and their effects on open rates are a typical element to split test. (4) HELP DESK. OK, you've implemented the tools, now what? You're bound to have questions when setting up these new tools. The best systems have tech support to assist you. During my 10+ years of working with CRMs, shopping carts and email systems, I've personally used Constant Contact, 1Shopping Cart, Infusionsoft, Campaigner, Salesforce, Sugar CRM, iContact, Exact Target, Aweber and Zen Cart. In my opinion, for serious small business internet marketers, InfusionSoft is the best. It's important to note that InfusionSoft is more expensive and involves more work to implement. If InfusionSoft isn't in the budget, my second choice is 1ShoppingCart for its all-in-one shopping cart, autoresponder, split testing and affiliate modules. No system is 100% perfect, and no matter what you choose, there is always a bit of a learning curve. IMPORTANT NOTE As an internet marketer, I've worked with handfuls of web designers on hundreds of websites for my clients. Just because someone knows how to build a website does not mean (s)he understands internet marketing and email campaigns. I've met many web designers who've never even run an internet marketing campaign. These well-meaning web designers may suggest different shopping carts and email databases to integrate with your website, but these systems may not be suitable for a serious internet marketer. Test your web designer's suggestions against #1-4 above. Remember, the best systems have a help desk. Call them and ask them directly about #1-4 above BEFORE you buy. Nothing can't be undone. In my own search for the perfect system, I graduated from using Constant Contact and Salesforce (separately), then 1ShoppingCart, eventually graduating on to InfusionSoft. Don't beat yourself up! You can change systems if you don't like the one you're using, but it will save you some hassles and headaches if you get it right the first time. Article Source: http://EzineArticles.com/3480942Clients often ask me what email database system to buy. So many head-spinning choices exist, it gets pretty confusing! Like most systems, it depends on what you'll use it for. Are you simply searching for a way to distribute the monthly newsletter? Or, do you want to be a serious internet marketer leveraging automated email marketing campaigns, affiliate programs and split testing? Big difference. On thing advanced internet marketers know is "the power is in the list,"