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lindahudson   , 30

from San Diego

How to Engage Customers in Your Loyalty Programs?

Customer Loyalty is one factor that can make or break any business. Companies that pay keen attention to their customer loyalty schemes and keep the customers first, register steady cash flow & profit growth. A very rational question then arises. How to engage customers in your loyalty programs? Let us find out in this post.


Integrate Your Retail Business with a Loyalty Provider Solution

You’ve taken the first step of creating a loyalty rewards program for your customers. Though, exposing it to them and getting them onboard is an entirely different mission. For your retail business, you can use a smart data-driven loyalty provider solution. Such a system will help you manage all the aspects of your loyalty program, provide real-time performance tracking, give data-backed insights, etc.

For example, ES Loyalty by Exchange Solutions is an Omni-channel loyalty platform. It provides the retailers with a scalable, flexible and secure ecosystem to manage their loyalty rewards programs. With such a solution, retailers get the following benefits;

  • Fast Deployment of Loyalty Program via multiple channels
  • Allows better engagement with the customers while giving them custom offers
  • Full analytics reports, data security, and gamification interface for enhanced user experience.

Simplify Rewards Earning and Redeeming

You need to craft a loyalty program that is not just supposed to generate profits for you, but also give added value/benefits to the customers. For that, you need to keep your loyalty program simple. The term simple loyalty program here means;

  • Customers must be able to earn rewards faster with every purchase
  • Redeeming the rewards must be easy and not too complicated
  • The reward value must be fair (Not too low, not too high!)

It goes without saying that a loyalty program created with above-pointers in mind can successfully hook the buyers while mutually benefitting them and your business.

Engage them to redeem points

Your customers might be sitting on a heap of valuable reward points without even remembering it. You can remind them via emails, SMS, or call to spend their reward points. If they decide to do so, it translates to another sale for you and increased value benefit for the customer.

Formulate your loyalty program with the above pointers in mind to get the best ROI on it. Remember, a loyal customer is worth a 100 non-loyal customers. Good luck!