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mosesbpkf   , 54

from West New York


Ksat Defenders Investigate Officer Fitness

Noted Mike O'Brien , director of brand management at Planet Fitness: "Throughout this process, DraftFCB demonstrated strong social media and digital marketing experience, and the ability to adapt to the consumer's ever-changing behavior online. They have a true understanding of our brand and what makes us unique." With approximately 700 locations and 4.5 million members nationwide, Planet Fitness focuses on helping members get in shape without the hardcore edge found at many gyms. Added Michael Fassnacht , president of DraftFCB/Chicago: "The company's (Planet Fitness) unique and innovative approach to fitness is also ripe for a creative digital campaign that will resonate with its growing consumer base." No doubt DraftFCB's recent success helping the Kmart discount retail chain break through in the digital realm helped it win over Planet Fitness. Two Kmart videos, including the debu t "Ship My Pants," went viral and were instant and huge hits. The win at DraftFCB comes as the agency's new Worlwide CEO Carter Murray is starting to make his presence felt.
Source: http://www.bizjournals.com/chicago/news/2013/11/15/draftfcb-picks-up-planet-fitness.html

Additionally, Jawbone just introduced an updated UP24 band that adds Bluetooth connectivity via an iOS app. And there are plenty of quality workout companions that have been helping people shed pounds for months or even years. The original Jawbone UP, Fitbit Flex and BodyMedia Core 2 are just a few of these, and you can read about them in our very own " Battle of the Fitness Bands " column. Jennifer Jolly is an Emmy Award-winning consumer tech contributor and host of USA TODAY's digital video show TECH NOW. E-mail her at techcomments@usatoday.com.
Source: http://www.usatoday.com/story/tech/personal/2013/11/16/fall-fitness-gadgets-winter/3518075/

"We have no doubt they will keep coming but at what level? "We haven't been able to challenge that level. Keep them coming back, get them fatigued and try to keep them that way as well. Don't let them off by batting badly and getting a rest.
Source: http://asia.eurosport.com/cricket/watson-winning-fitness-battle_sto4009438/story.shtml

"Once they're on the department, there is no requirement they stay fit to a certain level," McManus said. "Most of your municipal departments do not have mandatory requirements and I think for a department like ours that doesn't, we do a real good job in incentivizing folks to stay fit." SAPD does has a voluntary incentive program where officers can earn time off by passing physical fitness drills once a year and the number of officers participating in that program continues to grow each year. "You report to the academy and there's a number of drills that they're required to participate in," McManus said. "You reach a certain level and you're given eight max workouts by Shin Ohtake hours leave.
Source: http://www.ksat.com/news/defenders/ksat-defenders-investigate-officer-fitness/-/478436/22990608/-/2c7cvx/-/index.html