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osvaldofsez   , 24

from West New York


Movie Trailers Stream Into Their Second Century

5966136625011763052.png "They weren't afraid to showcase their style and wit, without saying much about the story. And they were nearly as big as their movies, so they could get away with it." But this one by the 1980s, money and market-testing changed the tenor of trailers. "Studios were investing too much money to take a chance on something daring, which is why so many http://stepriders.ru/datsogallery/pokatushki/steprayderi-na-vikate-0-2 trailers today look alike,'' Maltin says. And market research indicated that "people want to know more of the story," adds Neil. "They want to know what they're getting before they plant $10 or $15 a ticket." Neil concedes the occasional criticism that coming attractions can reveal too much, oversell the product or, occasionally, be better than the movie. But he says those results are never intended.
Full story: http://www.usatoday.com/story/life/movies/2014/01/06/trailers-movies-100th-anniversary/4029195/