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paidsearch   , 16

from Denver


The SEO Story and How It Has Changed Over The Years

SEO is the short form that stands for Search Engine Optimization. SEO has traditionally been and still is, the process of arranging one's website so that it will appear in the top listings of a search engine.

The entire process is keyword based, as people type in the key phrases for which they are searching. For example, if I type in "cell phone covers" into the search box, that is a specific request of what I am looking for.

If a website catches that request, and it is correctly organized, it can appear on the first search page near the top of the listing, and receive numerous customers in the process.

Today, most business owners will hire a professional service to optimize their website for gaining a high ranking in all of the niches that apply to the product and area. This will involve the proper keyword selection, website look, and organization, colors of the site, and the obtaining of back links, or referrals from other sites.

It is not worth the business owner's time to attempt to do this him or herself because of time constraints and lack of working knowledge of the part of the company owner.

Also, the process has become infinitely more complex with the addition of social media being the new, up and coming way to get things going on steroids.

Social media is a phenomenon that has traffic exploding all over the internet. Such venues as Facebook, Twitter, Pinterest, Instagram and Periscope would fall into the social media category that people use.

The value of social media is that it is very participatory. People who see something that they like on a Facebook Fan page, for example, will share it with people with whom they have made friends on Facebook, and so on and so on, until you have quite a crowd of people looking at one post that you made.

This is called "going viral" and it is an excellent way to promote your brand along with your website showing up high in the search engine rankings.

Also, the social media rankings can point to your site, giving it even more of a boost. This is another reason that you should hire a professional website and digital promotion company who does this type of thing for a living, as they will be able to take the time on a daily basis to build and promote your sites while you spend your time servicing the additional customer base you will be receiving.