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sitnikovga   , 31

from Dry Run


How Technology Stole the Show at Fashion Week

As Swim Week participants create implies that are increasingly intended for consumers, all kinds of technologies are getting used to make sure they along with their creations reach as broad viewers as you can. While in the past the fashion shows were a greater portion of an insider affair, now many design houses want to get in touch with a broader demographic and, obviously, attempting to boost sales. A growing number of, clothes are being offered on the market straight away, with a few fashion houses offering a full brand range inside a see-now, buy-now capacity - anything from the make-up towards the accessories on the shoes. Technology now plays a crucial role in all our everyday life and nowhere is more evident than in the fashion weeks, where technology really stole the show, somewhat no less than.


See-Now, Buy-Now
While many in the see-now, buy-now options were offered through each house's existing e-commerce site in addition to their physical stores, while Temperly London merged with social app Vero to permit consumers to buy three of these fashion week looks right this moment.
Snapchat and Instagram Stories
While which of these will win their 'format war' remains seen, both were used fairly extensively at Fashion weeks. Misha Nonoo used Snapchat to slowly unveil her collection, while J Mendel documented his entire collection with Instagram Stories. Skillfully developed seem to believe that Instagram Stories is an ideal medium for sharing fashion week with all the fans.
Chatbots Overpowering
Shopability would be a growing trend this coming year and both Burberry and Tommy Hilfiger introduced AI run chatbots as a new graphical user interface. With chatbots taking over our fashion shopping experiences, we better hope that they do not develop artificial intelligence that becomes smarter than we're!
Virtual, Mixed and Augmented Reality
The excitement with the shows themselves was not enough, it seems. Many shows had some alternative reality for them. For instance, in Nyc fashion week, Intel worked with several designers to broadcast their shows in virtual reality, operated by Voke's GearVR app, so viewers could feel that these were right on the front row. Rebecca Minkoff dealt with augmented reality, utilizing shopping app Zeekit to allow for visitors to upload images of themselves to see the things they would appear to be in their favourite outfit in the show. Meanwhile, real innovation arrived are mixed reality space, where bavarian motor works logo could wear Microsoft Hololens headsets to view another layer over reality. Soon, perhaps people all over the world might be watching a fashion show in their own lounge and think that they are really there.