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spartan69   , 18

from Brooks


9 Facebook Ad Copy Best Practises to Convert Sales

You don’t have to be a copywriter to write great ad copy! Nor do you need the experience working with ad agencies who create ad copies day in and day out! Yes, it helps with an ad background and there is a certain structure you would follow to come up with copy’s that will actually helps you convert more sales. But if you don’t, you may have to work a little harder, be a little prudent and learn from the many marketing experts who have done this for years and perfected the art of writing copy that sells.


Before we deep dive into this article, you must know that marketing is nothing more than common sense. Mix that with experience, a good design layout, good content and some tech knowledge and you are on your way to make some sales.


1.       Think like your consumer




You need to do your homework before even lifting than pen to write the first word of your ad.

Who are you writing this ad for?

What do they like?

Where do they live?

What are their pain points?

How does your product/service benefit them?

If you have answers to these questions, then your ad will read as if it was created specifically for your target consumer and when he sees that ad, he will be able to connect or relate to your brand.


2.       Create attention grabbing headlines


Study’s reveal that our attention span is as low as 8 seconds and if you are not able to get the attention of your user then, you have lost him. Considering the amount of competition every business has these days, it is important to stand out and the only way to do it is by creating attention-grabbing headlines.  Here are few examples:


  • This method will help you get bank loans in a jiffy
  • This method will help you own social media like a boss
  • The real secret of becoming a successful blogger
  • Here’s a quick way to earn $1000 a week


The beauty about these ad copies is that, when you see it, you want to know more about it and bingo, you click on that ad.


3.       Write emotional copy


We, humans, are emotional creatures. In my other article on the power of psychological marketing tactics and its influence on your customer, I have mentioned how brands have started developing their marketing campaigns around human psychology to engage and convert people into their consumers. When you understand psychology and how a human mind works, you will be able to use those learnings to create actionable ad copy that sell.  A better understanding of your customer means more sales for your business.




Spoil yourself and your loved one this Christmas. That’s what the ad copy says. The emotional benefit here is to feel pampered. After all, you deserve it! :)


4.       Create a sense of urgency



A sense of urgency is a brilliant form of persuasion to make your potential customer buy. It could be time-based, quantity based, an exclusive offer of the day and so on.  Some of the words that you can use in your ad campaigns that would create a sense of urgency are,



Now or Never!

Only Today!

The clock is ticking!


Act now!


Use one or max two words in your ad copy. If you overuse it, it would sound pushy and you will drive away your potential customer.


5.       Create scarcity


Booking.com does this beautifully. When you are looking at a specific hotel room, you will notice a message right next to the room detail.


1 room left.


You must be thinking...

‘Oops, I love this room and what if it’s gone by the time I come back tomorrow? Let me book it now!’



If you let your potential customer mull over his decision to make a purchase, you have lost him.  Another way of doing it is by placing a ‘timer’ on top of your product page. The timer can show how long your offer is available. Amazon creates campaigns with 6-hour sales starting midnight and people rush to its website to grab the best deal. What if it is not available tomorrow? I hope you are getting the picture.


6.       Throw in reputed names/numbers


When you advertise, you need to show that you are a reliable brand and people can buy from you with trust. Market acceptance is a huge comforting factor. When your copy reads as


1 Million people are using Tranks and you know why!


Trusted by 570,000 people worldwide.


..there is a sense of trust you are establishing about your brand.


This is a known fact and has been used extensively in websites / sales e-mails. You will mention customer testimonials, the no of users who are on your platform, which are the magazine you are featured in and so on. Build that credibility in your Ad.


7.       Talk about your advantage compared to competition


It is not necessary to directly attack your competition but a sound understanding of who your competitors are and what they have to offer that’s different from yours will help in creating a good sales copy. Do you provide cash on delivery while your competitors don’t? Highlight that. Do you have an easy exchange policy? Speak about it. Do you provide free shipping or a free trial? Let them know. Identify your strength in comparison with what your competition have to offer and bring it upfront in the ad copy. But don’t forget - think from a customer’s point of view and not just from your brand’s point of view.



8.       Focus on your offering




Nothing speaks volumes more than what you really have to offer in terms of your product or service and its features. Pick one or many based on the strength and list it in your ad. Remember that although you may offer many products and services, it is important to focus on just one thing in your communication. Clarity is more important.Here are few sample templates to choose from.



9.       Sell! Bring in a call to action


The whole point of advertising and spending dollars in your ads is to make your user take action. You may want to take him to a signup page and get his email address or you may want to take him to your product page and nudge him to buy! Irrespective of what your plan is, a strong call to action is necessary in your ad communication to make your potential customer buy from you.


Some of the effective call to action terms you can use are

-       Download Now

-       Book Now

-       Sign up Now

-       Grab Your Copy

And more…


Ready to write your ad copy now? :)