Super Bowl LX marks the 60th edition of the NFL championship game and arrives as one of the most anticipated events on the global sports calendar.
Football serves as the centerpiece, while celebrity appearances, high-impact commercials, and major musical performances shape a cultural phenomenon watched far outside traditional sports audiences.
More than 100 million viewers are expected to tune in across the United States, reinforcing Super Bowl Sunday as a shared national moment.
Date and Time
Super Bowl LX is scheduled for Sunday, February 8, 2026, continuing the long-standing tradition of the NFL championship being played on the second Sunday of February.
Kickoff timing is designed to maximize national viewership across all major U.S. time zones and to align with prime-time television windows.
Kickoff times are set as follows:
- 6:30 PM Eastern Time
- 5:30 PM Central Time
- 3:30 PM Pacific Time
NBC resumes Super Bowl broadcast duties for the first time since Super Bowl LVI in 2022.
Production expectations remain high, with a broadcast format familiar to longtime viewers and a presentation scale built for one of television’s most-watched annual events
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Levi’s Stadium, Santa Clara, California
Levi’s Stadium serves as the host venue for Super Bowl LX, welcoming the event to Santa Clara, California.
Official venue information lists the address as 4900 Marie P DeBartolo Way, Santa Clara, CA 95054.
Geographic placement situates the stadium approximately 40 miles south of San Francisco, positioning the game within the broader Bay Area market.
Super Bowl LX represents a return to a proven championship site with prior hosting experience. Historical context surrounding the venue and region includes:
- The second Super Bowl was hosted at Levi’s Stadium, following Super Bowl 50 in 2016
- The third Super Bowl was held in the Bay Area overall
- Super Bowl XIX was played at Stanford Stadium in 1985
Seating capacity approaches 68,500, with flexibility for expansion during large-scale events. Stadium design supports modern broadcast demand.
Broadcast Information
NBC holds exclusive broadcast rights for Super Bowl LX, delivering the game to millions of viewers nationwide.
Digital viewing options expand accessibility through NBCUniversal platforms, while Spanish-language coverage ensures broader reach across diverse audiences.
Viewing platforms include:
- NBC national television broadcast
- Peacock streaming service
- Telemundo Spanish-language simulcast
Mike Tirico takes on play by play responsibilities, marking his first Super Bowl appearance as NBC’s lead announcer. Broadcast strategy also reflects strong advertiser interest, with commercial inventory reportedly sold out well in advance. Financial benchmarks for advertising underline the scale of the event, including:
Minimum cost of $7 million for a 30-second commercial
Winter Olympics promotion plays an important role in NBC’s programming approach, as the 2026 Winter Games begin on February 6, just two days before kickoff, allowing cross-promotion across major live sports properties.
Halftime Show and Entertainment Lineup
Bad Bunny headlines the Super Bowl LX halftime show, bringing one of the most influential global music figures to the NFL’s biggest stage.
Grammy recognition, record-setting streaming numbers, and chart success with songs such as Tití Me Preguntó and Dakiti supported selection by Apple Music and the NFL.
NFL Commissioner Roger Goodell publicly described the artist as one of the leading and most popular entertainers in the world.
Entertainment programming extends throughout Super Bowl week, offering live music events across San Francisco. Scheduled performances include:
- February 6: Sting headlining the Studio 60 concert at the Palace of Fine Arts
- February 7: Chris Stapleton headlining BAHC Live! at Bill Graham Civic Auditorium
NFL Honors also takes place on February 6 at the Palace of Fine Arts. Ceremony programming recognizes individual excellence across the season, with awards presented for MVP, Coach of the Year, and Offensive and Defensive Player of the Year.
Fan Experience and Super Bowl Week Events
Super Bowl Experience presented by Jersey Mike’s runs February 3 through February 7 at Moscone Center North and South in San Francisco, serving as the primary fan hub during Super Bowl week.
Multi-day scheduling allows visitors to attend on flexible dates, accommodating both local fans and travelers arriving at different points during the week.
Event planning prioritizes interaction and immersion, giving fans opportunities to participate in football-themed activities rather than only observe.
Spaces are designed for families, casual fans, and dedicated followers of the league, creating an environment that supports high attendance throughout operating hours.
Several attractions are integrated into the experience to create memorable moments and hands-on engagement. Signature offerings include:
- Photo opportunities with the Vince Lombardi Trophy in a controlled display setting
- 40-yard dash challenges measured against virtual NFL players
- Player autograph sessions scheduled across multiple days
- Youth football clinics led by NFL-affiliated coaches
- Virtual games and technology-driven exhibits designed for all age groups
Super Bowl Opening Night fueled by Gatorade takes place on February 3, 2026, marking the first official appearance of both participating teams during Super Bowl week.
Event structure centers on media access and fan visibility, creating a setting where players and coaches address the public ahead of the championship game.
Programming features team introductions, live interviews, staged entertainment segments, and sponsor integrations, all produced for a national audience.
Broadcast coverage airs live on NBC and NFL Network, allowing viewers nationwide to follow the start of Super Bowl week festivities in real time.
Tickets and Hospitality Packages
Official ticket and hospitality offerings are distributed through On Location, the NFL’s authorized provider. Packages combine premium seating with pregame hospitality located on the official Super Bowl campus, paired with curated experiences tied directly to game week events.
Pricing structure varies by access level and included amenities. Entry points for premium experiences include:
- Touchdown Club packages starting at approximately $7,000 per person
- Club 67 packages starting at $17,150 per person
All-inclusive options bundle game tickets, hotel accommodations, and scheduled activities.
Partner hotels span multiple locations across San Francisco and nearby areas, featuring:
- Fairmont San Francisco
- Grand Hyatt
- Hilton Union Square
- Westin St. Francis
- The Inn at Spanish Bay, including golf access at Pebble Beach or Spyglass Hill
Secondary market availability remains active through platforms such as StubHub and SeatGeek.
Pricing on resale markets typically ranges between $7,000 and more than $50,000 per seat, depending on seating location and overall demand.
The Bottom Line
Super Bowl LX delivers more than a championship matchup by pairing elite football with a week-long slate of entertainment, music, and fan-driven events.
Bad Bunny’s halftime performance, large-scale fan activations, and a Northern California setting combine to create one of the most anticipated Super Bowls to date.
Fans can secure tickets well ahead of kickoff or watch live on NBC and Peacock to experience the full scope of Super Bowl Sunday.