How to Build a Social Media Following – Proven Tips that Work

Do you have Facebook, Instagram, and Twitter accounts but are struggling to build a large number of followers? Does it often feel like you talk to yourself whenever you share a photo or your thoughts? You are not alone because making a name for yourself on social media is challenging.

It does not matter if you are an individual wanting to have your voice heard, are someone with dreams and aspirations of becoming an influencer, or are a company hoping to let the world know about its product; social media is better and more enjoyable when you have a bunch of followers hanging off your every word. Adding more followers is simple, but building an army-like following takes time, patience, and consistency.

Social media users will not know who you are unless you are already famous. Unfortunately, most people are not Hollywood A-listers, they do not play professional sports for teams shown at or arena-filling pop stars, so they have to build a social media following from scratch. It can feel daunting, but apply the following tips to your accounts and watch your follower count soar.

Never Buy Followers


Before looking into what you should do to build a social media following, we must state something you should never do: Never buy followers. Hundreds, if not thousands, of websites, offer to boost your followers for a seemingly small fee. While most follow through with their promise, most new followers will be bot accounts that add zero value to your brand. It is tempting to buy followers, but do not do it. Having 100 legitimate accounts following you is far better than 10,000 robots. In this case, quality trumps quantity.

Don’t Post Too Frequently

It is tempting to fire off social media posts like they are going out of fashion, but it can hinder your accounts’ growth. As social media platforms frequently alter their algorithms, the optimal number of posts also changes, but at present, you should aim to post at the following frequency:

  • Facebook – one to two times per day
  • Instagram – three to five times per week
  • Instagram Stories – twice per day
  • TikTok – three to five times per week
  • Twitter – two to three times per day

By not posting too frequently, your message will not be diluted, and you can focus on producing quality content.

Stick to a Posting Schedule

It is essential to develop a posting schedule and, even more important, to stick to it. Devise a strategy, such as posting a recipe at lunchtime on Wednesday, and make a similar post at noon every Wednesday. You will find followers tune in around that time to discover your latest post.

Hashtags Are Your Friend


A liberal sprinkling of hashtags can go a long way to improving your social media follower count. Social media users use hashtags to search for topics, so they play an important role in your posts. Use hashtags relevant to your posts so people searching for similar can find your content.

Likewise, some hashtags begin trending because many people interact with that subject matter. Consider piggybacking onto trending subjects to increase the chance someone will stumble across your posts.

Follow Relevant Accounts, and Share Content

Following like-minded accounts and sharing their content is a surefire way to find more followers and followers that share similar interests to yours. Follow renowned soccer journalists if you plan to build a soccer-related profile or record labels if your social media profiles specialise in the music industry. Followers of these established accounts often look at that account’s other followers and start following them.

On a slight tangent, you should share, repost, and retweet good-quality content from other established accounts. Getting your name out there is always good, and you may find that accounts with massive followings return the favour and share your content.

Interaction Works Both Ways

You should take some time out of your day to interact with your followers. If someone has chosen to leave a comment on something you have posted, you should respond to them. Striking up conversations shows you care about your current followers, which often attracts new ones.

Explore Live Video Streaming and Stories


Live video streaming and stories have become powerful tools for building a social media following. With platforms like Instagram, Facebook, and YouTube offering live video features, and platforms like Instagram and Snapchat providing stories, it’s crucial to explore and leverage these functionalities.

Live video streaming allows you to connect with your audience in real-time, providing an authentic and interactive experience. Whether you’re hosting a Q&A session, conducting product demonstrations, or streaming behind-the-scenes footage, live videos create a sense of immediacy and exclusivity that can attract and engage your followers.

Stories, on the other hand, offer a more ephemeral and casual way to share content. These short-lived snippets allow you to provide daily updates, share moments, and offer behind-the-scenes glimpses into your brand or personal life. Stories create a sense of urgency and curiosity, as they disappear after 24 hours, encouraging followers to keep coming back for more.

Engage in Trending Topics

Engaging in trending topics and hashtag challenges is an effective way to build a social media following. By staying informed about the latest trends and joining relevant conversations, you can increase your visibility and attract a wider audience. Hashtag challenges, in particular, offer a fun and interactive way to encourage user participation and generate user-generated content.


Building a successful social media following can be difficult, but it doesn’t have to be. By using the tips outlined in this article, you can take control of your online presence and grow an engaged community of followers who trust your brand. From optimizing your profile to being consistent with content creation and engaging with other users, there are many ways that you can increase the reach of your messages and generate more leads for your business. With these proven strategies in hand, now is the time to start building a social media following that will help drive traffic to your website and promote engagement among existing customers